Fave offers merchants bite-sized data insights with new tool

Digital merchant platform Fave has launched Favebiz Insights to enable merchants in Malaysia, Singapore and Indonesia to obtain personalised data insights in the form of data stories monthly. The data stories are designed to identify and showcase key business insights through a series of visualisations that follow a clear story narrative.

The new tool is powered by Nugit's Data Storytelling Platform and is part of a suite of services offered by Fave to support their merchants in all areas of running a business. These include payments acceptance, customer loyalty, marketing, acquiring new customers and digitising operations.

Founder of Fave Group Joel Neoh said the company's aim is to equip offline business owners with all the tools they need to identify opportunities and act on them, enabling anyone to compete and thrive in this digital landscape.

"Favebiz Insights is having a huge impact for many merchants as it highlights what they should pay attention to in a way real people can understand - no data analytics degree needed," Neoh added.

Meanwhile, David Sanderson, CEO and founder of Nugit said both companies share a mutual goal to empower business owners, helping them to make the best decisions from their data.

"Our development focuses on making it easier for companies to learn about their own businesses, and share meaningful insights with their customers at scale. By partnering with Fave, smaller businesses have access to powerful data storytelling technology that would be otherwise unattainable to them," he said.

In June this year, Fave Malaysia brought on board former CEO of Astro Radio and Rocketfuel Jake Abdullah as managing director. Jake plays a key role in leading the company's growth goals as well as building on its reputation for service to their merchants and consumers in the country. Earlier in 2019, it also acquired two start-ups specialising in F&B table ordering and takeaway pre-ordering, CutQ and FoodTime, for an undisclosed fee. The acquisition and integration of both CutQ and FoodTime will allow Fave to accelerate its growth in Southeast Asia.

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