FashionValet eyes West Asian market

Malaysia’s first online fashion store FashionValet is reportedly eyeing the West Asian market, to tap on the "high market and consumer demand" coming from the region, according to New Straits Times.Its founder, Vivy Yusof told the NST that the company has established some existing customers in West Asia and that the high demand from that region is also due to FashionValet's product and fashion offerings which suit its local community's taste.She said, as the growing e-commerce operators, business models need to change to remain relevant and viable. Therefore, she added, the choice to enter the West Asian market forms one of its business plans in growing the company.Apart from its online sales platform, FashionValet also has a physical boutique in Bangsar Village and Pavilion Shopping Mall in Kuala Lumpur. Vivy Yusof said this year, the company aims to open "about two or three physical boutiques at several locations in the country to support the e-commerce segment as well as FashionValet vendors."FashionValet which currently has over 400 online brands, has recorded a positive business growth of between 90 and 100% year-to -year, since it was launched in 2010.