Facebook cultivates responsible digital citizens by offering educational programmes and awareness campaign
share on
Facebook has extended its We Think Digital global programme to Hong Kong for the first time and is planning to feature a wide range of online and offline initiatives over the course of this year.
We Think Digital is a multi-phase awareness and educational campaign to help Hong Kong’s internet users navigate the online world safely and responsibly, and cultivate responsible digital citizens with complete digital literacy. Created in partnership with Agent of Change Foundation and The Hong Kong Federation of Youth Groups Media 21, along with a diverse group of supporting organisations, We Think Digital features a range of online and offline initiatives over the course of this year.
From 25 March, Facebook will host a series of live webinars covering relevant topics including digital citizenship, online safety, hate speech and bullying, privacy and cybersecurity, as well as misinformation. Each webinar will feature advice and tips from industry leaders, experts, educators and key opinion leaders to empower everyone to become a more informed and responsible digital citizen.
The first webinar will feature four well-known industry figures teaching people the basics of “what is internet” and “what it means to hold digital citizenship.” Guest speakers include Charles Mok, founder of TechforGood.Asia, Stanley Kam, president of The Hong Kong Association for Computer Education, Andy Chan, unit-in-charge of The Hong Kong Federation of Youth Groups Wellness Mind Centre, George Chen, director of Public Policy, Hong Kong, Taiwan, and Central Asia of Facebook and Karen Cheng, multimedia host and producer, who is the moderator of the webinar.
Facebook is also partnering with Bow Coffee in Wan Chai to launch an offline campaign to educate more people on digital literacy. From 12 April until 29 May, all walk-in customers can scan a QR code to view a video post on Facebook, like the post and take a screenshot to receive a discount. Customers can also visit the exhibition corner and interactive zone that will display over 20 online safety questions, and they are encouraged to write and share their experience at the interactive zone.
From June to December, Facebook will implement the Pilot Teacher Trainings & Teacher Empowerment digital literacy programme in parallel with the Hong Kong Association of Careers Masters and Guidance Masters, and The Hong Kong Association for Computer Education to provide training and school-based support for teachers to implement digital literacy lessons at their own schools.
“We know our job is never done when it comes to online safety, and we will continue to build better tools, improve our policies, and partner with experts to ensure our platforms offer a safe and positive experience for our community,” said Chen.
Related articles
Facebook offers new ways for content creators to make money
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window