Eyden Indonesia (part of Volare) wins three trophies for Danone campaigns

Eyden Indonesia, the fast-rising subsidiary of Volare Advertising Network, made waves at Marketing Excellence Awards 2024, taking home three trophies for its ground-breaking work with Danone Indonesia. With a blend of deep consumer insights and cutting-edge search marketing strategies, Eyden Indonesia has proven that data-driven marketing is the key to unlocking growth in today’s competitive landscape.

Eyden Indonesia earned recognition across three categories, including Excellence in Search Marketing and Excellence in Consumer Insights/Market Research. Here’s a closer look at its winning campaigns:

• Silver – Excellence in Search Marketing for Danone Indonesia’s SGM – Generasi Maju campaign, where Eyden Indonesia turned organic traffic into a thriving membership base, proving the power of search in building communities.
• Silver – Excellence in Consumer Insights/Market Research for Danone Indonesia’s Bebeclub, demonstrating how strategic insights can drive market growth and strengthen brand connections.
• Bronze – Excellence in Search Marketing for Danone Indonesia’s campaign to “Become an expert in digestive health”, which tapped into a niche audience and delivered high-quality user acquisition.

Data with a human touch

With its impressive achievements at Marketing Excellence Awards 2024, Eyden Indonesia has set itself apart as a leader in data-driven marketing, using advanced search strategies and consumer research to create campaigns that resonate deeply with audiences.

By aligning Danone’s needs and desires of Indonesian families, Eyden transformed digital touch-points into meaningful connections.

“This year’s wins are real proof of the impact that data-driven insights and search-focused strategies can have on a brand’s growth trajectory,” said David Reinhart, director of Eyden Indonesia.

“Our work with Danone proves that when we understand the targeted audience, we can create campaigns that truly make a difference. It’s not just about mapping the right audience, but understanding and identifying their pain points and desires.

“This allows us to create campaigns that truly address their needs and deliver a solution that is impactful for both the audience and the brand. A shout out to the team! Eyden is a playground for forward-thinkers, and creativity is in our DNA.”

Planius Simanullang, a digital transformation director at Danone, added: “Working with Eyden Indonesia has been a game-changer. Their expertise in data-driven marketing has allowed us to connect with our audience in meaningful ways, turning insights into real growth.”

A new benchmark in Indonesia’s marketing industry

Eyden Indonesia’s success at this year’s awards highlights a broader trend: Indonesian agencies are emerging as key players in the marketing landscape. As part of the Volare family, Eyden Indonesia is helping to set new standards for excellence, blending local expertise with best practices.

Looking ahead, Eyden Indonesia will continue delivering innovative marketing solutions that help brands thrive in the digital age. With a focus on creative, consumer insights, strategic growth, and impactful digital engagement. Eyden is committed to pushing the boundaries of what’s possible in marketing.