EVOS Esports taps on AR tech to promote 'Save our Tiger' merchandise

Southeast Asia esports company EVOS Esports has launched an online campaign dubbed "Save Our Tiger" as part of its commitment to preserve the Sumatran tigers. The campaign includes the launch of limited edition merchandise designed in collaboration with local artists, whereby 100% of the profits through sales are said to be donated to the Sumatran tiger conservation initiative according to the press release.

Aimed at supporting the conservation of endangered Sumatran tigers, the campaign falls in conjunction with World Tiger Day on 29 July. Using illustrations inspired by the tiger tone, the merchandise will be available in four products, namely t-shirts, zipped hoodies, tote bags and bucket hats. The t-shirts and hoodies also come with integrated Instagram Augmented Reality (AR) filters.

The merchandise is said to be available in limited quantities though EVOS Official Store in Lazada, an eCommerce platform in Southeast Asia, part of the Alibaba Group. Through this campaign, EVOS Esports hopes to increase the awareness of fans and the public to support the conservation and stop the poaching of Sumatran tigers and other endangered species.

Take a look at the making of the merchandise here:

Separately, WHIM, Indonesia, the talent arm of EVOS Esports recently inked a multi-channel agreement with TikTok in May. Under the partnership, WHIM provided additional assistance to talents in the areas of brand deals, content programming, creator collaborations, digital rights management, and monetisation. Meanwhile, EVOS Esports also partnered up with Lazada Indonesia to support the growth of esports in Indonesia. 

Earlier this year, EVOS Esports also hired Allan Phang as its regional head of marketing and PR. In this newly created role, Phang (pictured) is tasked to boost the visibility of EVOS Esports and he told A+M that it is going to be “an exciting journey to connect all the dots, especially with thought leaders on a regional and international level”. He will continue to be based in Kuala Lumpur.

Related articles:
Indonesian talent arm of EVOS Esports inks deal with TikTok to help creators monetise
Lazada ID inks year-long deal with EVOS Esports to push esports growth
Allan Phang heads to EVOS Esports as marketing and PR lead