Etiqa Insurance ignites the spirit of adventure in new brand film

Etiqa Insurance Singapore has launched a new 'With You for the Ride' brand campaign as it looks to ignite the spirit of adventure among Singaporeans. It plans to do so through its suite of insurance products that have been designed to meet the needs of its diverse customer base.

“We believe that life is meant to be lived with enthusiasm and a spirit of adventure,” said Shirley Tan, chief marketing officer at Etiqa Insurance Singapore. “Our fresh 'With You for the Ride' campaign encapsulates this very essence, illustrating that we stand by individuals through every twist and turn, defying the constraints of age.”

Don't miss: Income Insurance partners rock band The Calling for heartwarming insurance ad

The campaign features a short film that highlights how life’s unpredictable journeys can become less overwhelming when one is properly insured. It features individuals from various age groups as they embark on life’s adventures such as 20-year-olds having parties, 30-year-olds advancing in their careers and 40-year-olds building up their families to name a few.

Through the film, Etiqa seeks to challenge the way insurance is portrayed and utilises compelling personal narratives and dynamic visuals to humanise insurance to a wider audience while also making relatable the aspirations and dreams of Singaporeans, according to a statement by the brand.

“We fully comprehend the value of trust in cultivating enduring relationships, and our fresh campaign embodies Etiqa's dedication to protection and transparency, pledging to be the unwavering partner that our customers can depend on,” added Tan.

Etiqa’s products featured in the campaign include youth-oriented plans that foster financial growth, protection solutions for adults seeking stability and security and retirement-focused products that ensure peace of mind during the golden years.

The campaign will also span across digital, social media and out-of-home channels including bus wraps, MRT stations, and movie theatres in Singapore. 

Insurance companies in Singapore have been ramping up their campaign efforts as of late. Recently, Income Insurance collaborated with American rock band The Calling to release an original song and music video for its new Protection campaign. Titled Fallin Apart, the single was created with agency BBH Singapore and aims to encourage conversations around the underinvestment in health and critical illness coverage in Singapore.

“Now more than ever is the right time to invest in life, health and critical illness cover following the aftermath of the pandemic and the current economic downturn where unforeseen circumstances can hit anytime,” said Stella Tan, vice president and head of brand and segment marketing at Income Insurance.

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