Etiqa Insurance takes to new TEL stations with interactive game and vibrant displays

Etiqa Insurance Singapore has announced the continuation of its ‘With You for the Ride’ campaign, aligning with the grand opening of the Marine Parade station on the Thomson-East Coast line this month. 

With the opening of the new TEL stations along the East Coast stretch, Singaporeans will enjoy greater accessibility, paving the way for easier commutes and greater access to recreation facilities in the neighbourhood. This aligns with the campaign’s goal to inspire individuals to explore new horizons and embrace life’s diverse possibilities.

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From 21st June to 1st August, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station, located at the concourse near the station’s gantry.

The dynamic game will see commuters put their reflexes to the test by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. The game is easily accessible by scanning the QR code with smartphones.

Participants stand a chance to score exclusive Etiqa merchandise at the Marine Parade station on Friday, 28th June, between 11am and 5pm. Those who score 10 points in the game will receive a reusable Etiqa bag, while those who achieve 25 points will win an Etiqa tumbler. 

Additionally, commuters will get to immerse themselves in the campaign through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.

The opening of TEL line in Marine Parade also coincides with Etiqa Insurance’s 10th year being in Singapore. Under the previous name, Untied General Insurance, it has protected customers since 1961 until the company’s transition into the Singaporean branch of Etiqa Insurance decades later.

Raymond Ong, CEO of Etiqa Insurance Singapore expressed the campaign’s aim to deepen community connections and commemorate shared Singaporean experiences. “Life is a ride with ups, downs and unexpected turns and Etiqa endeavors to be a trusted companion through it all,” he said. 

Other insurance companies have also had their fair share of fun in coming up with entertaining campaigns. Just recently, Income Insurance created a proposition around flexibility for its investment suite of products, brought alive through a unique metaphorical campaign around a cat’s flexibility.

In contrast to product-led spots, the campaign film draws parallels on the flexibility of Income Insurance’s investment-linked products with the agility of cats.

The campaign, produced by BBH Singapore, follows a fluffy feline as it navigates the intricate pathways of interconnected pipes with confidence, just as Invest Flex and AstraLink allows consumers to maximise their investment potential with flexibility.

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