Etika wins big at Marketing Excellence Awards Malaysia 2023

Etika secured ten gold, eight silver and two bronze awards and was awarded the title of the “Marketer of the Year” at Malaysia’s 12th edition of the Marketing Excellence Awards.

Malaysia’s only fully-integrated Halal beverage company amazed the audience with their innovative marketing campaigns of 'Goodday KidSTART' - Malaysia's biggest kid-preneur challenge, 'Harvest Festival 2023', 'Save The Drama With Pepsi', 'Wonda At Every Corner - #WondaBolaCorner', 'Wonda Extra Presso Delivers Horror Chills And Sales Thrills', and 'Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance'.

These campaigns represented their brands Goodday Milk Malaysia, Pepsi, Wonda, and Wonda Extra Presso, Lipton Tea respectively. Their stellar entries garnered them wins in categories such as Excellence in Event Marketing, Excellence in Consumer Insights / Market Research, and Excellence in Personalisation Marketing.

In second place was RHB Banking Group with three gold, four silver, and two bronze. Their notable campaigns, presenting their brand RHB Bank, such as 'Bank Your Way. Ride Your Style.' and 'Driving card growth for Gen U: How RHB, a utility-focused bank empowered the utility-first generation', dominated the categories Excellence in Launch Marketing, Excellence in Marketing Innovation, and Excellence in Relationship Marketing.

Close behind was Mr. DIY with four gold trophies, with their campaign 'All New Raya With Mr. DIY' that topped Excellence in Brand Awareness, Excellence in Influencer / KOLs Marketing, and Excellence in TV / Video Advertising. Their fourth gold was clinched in the Marketing Team of the Year category.

Other notable wins included Alliance Bank Malaysia (ABMB), Celcom Mobile, Vinda Malaysia, Farm Fresh Malaysia, Unilever Malaysia, Resorts World Genting, Taylor's University, and Spritzer.

Check out the full list of winners here.

Judged solely by an independent panel of respected client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence across Malaysia. MARKETING-INTERACTIVE would like to extend a huge thank you to our judges who put in the time and effort to thoroughly review and score every single entry.

MARKETING-INTERACTIVE would also like to give its thanks to Heineken, the official beer partner of the awards, for their generous provision of beverages throughout the gala night.

Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got at #MarketingExcellenceAwards 2024!