Ernst & Young photographs over 200 faces in futuristic AI-generated video

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The Ernst & Young (EY) organisation has launched a new integrated marketing campaign, titled “The Face of the Future” to promote its new unifying artificial intelligence (AI) platform, EY.ai.

Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritising a people-first approach, it said in a statement.

Don’t miss: SAMH spotlights the innermost thoughts of mental health sufferers through AI

This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people.

It highlights the transformative power of AI across organisations which are people-centric while making provocations around AI adoption. It also poses the question: "How can AI help your organization face the future."

To produce “The Face of the Future”, EY photographed more than 200 EY people from across the world. The static images were then animated against a moving face to speak to a script using a proprietary AI model.

A specially adapted one-shot StyleGAN was used to highlight every individual’s facial architecture. A single professional voice recording was then transformed through Voice AI to develop an unlimited number of new voices to match the footage. According to EY, this process yielded an asset that would previously have been near impossible to deliver, saving hundreds of filming and editing hours.

The campaign was done across an omni-channel campaign along with activations on TV, out-of-home (OOH), digital, social media, and other EY properties. EY collaborated with multiple agencies such as FinkDifferent, SquidInk, Ogilvy, and Hogarth Worldwide to produce and execute the content-rich campaign.

As a year-long campaign, it will kick off with 30-second TV commercials on several global business channels such as Bloomberg Television, Euronews, and CNBC. Animated ads will also appear on OOH displays in business-focused environments at prominent airports and high-traffic locations. It will also feature prominently across EY channels and online platforms through podcasts, digital, social videos, and banners.

Through the campaign, EY aims to convey prioritising a people-first approach in AI can instill confidence in the technology while harnessing its transformative power.

“As global leaders, organisations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasising this exact approach to AI-enabled business transformation,” said Nicola Morini-Bianzino, EY global chief technology officer.

He added that the campaign shows how people, assisted by AI, can be empowered to build a better working world.

“The Face of the Future” is not only an extension of the EY long-standing commitment to AI innovation but underlines the organisation’s belief that people must be augmented by technology, not in service of it,” said John Rudaizky, EY global brand and experiences leader.

AI is increasingly being adopted into campaigns and art. On the local front, the Singapore Association for Mental Health (SAMH) launched a generative AI art exhibition titled “Prompting Feelings”.

It aimed to apply generative AI to express the complex and often misunderstood thoughts of people with conditions such as schizophrenia, anxiety disorder, and bipolar disorder. The project used a trained model of the Stable Diffusion computer programme to create specific parameters for the AI pieces.

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