U.S. Sandwich chain Eggslut enters Hong Kong as part of APAC expansion

U.S. egg sandwich chain Eggslut has made its first presence in Hong Kong, which is the brand’s fourth Asian market after Singapore, South Korea and Japan.

Locating at Fashion Walk in Causeway Bay, the new store is under renovation behind hoardings bearing the brand’s logo (pictured). While Eggslut did not disclose the exact launch date, its first Hong Kong store is expected to start its trial operation in late May before opening its doors to the public in June.

The sandwich chain has uploaded a post regarding the new store in Hong Kong last week, which has drawn positive sentiments from netizens, with many asking which market will the brand enter next. 

MARKETING-INTERACTIVE has reached out to Eggslut for further information.

Founded by Alvin Cailan in 2011, the U.S. chain is known for its egg sandwich made with a brioche bun, coddled egg and sriracha mayo sauce. The brand is headquartered in California and has five stores in Los Angelas, Las Vegas, Venice, Glendale, West Hollywood, as well as international stores in Singapore, Korea, Japan and U.K., according to its website.

Back in April 2020, Eggslut's contract for operations in Korea and license for Singapore was acquired by Korean food company SPC Group, operator of Shake Shack in South Korea. Two brands then partnered up to open its first store in Seoul. Less than a year after the expansion into South Korea, Eggslut opened its first store in Singpore in September 2021. The brand has two stores in Singapore currently.

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