Edelman brings on board Intel marketing veteran to grow APAC digital practice

Edelman has brought Jamshed Wadia (pictured) onboard as vice chair of digital in Asia Pacific, overseeing the firm’s growing digital practice and Edelman Studios operations in the region. Wadia will report into global chair of digital, Tristan Roy, and APAC president and CEO, Stephen Kehoe, and takes over from Matt Collette, who returned to Canada in January to take on the role of head of digital for Edelman Canada, as well as global managing director, digital growth.

Wadia brings over 20 years of experience to his new role, having led businesses through digital transformation and reinvention, established marketing centres of excellence, acted as an advisor to start-ups and multinational organisations, and served as a guest lecturer on digital transformation and marketing at universities and management institutes, including INSEAD.

During his 17-year stint at Intel Corporation, Wadia rose through the ranks of the sales and marketing team to serve as APJ marketing director, digital marketing and media, responsible for establishing and leading the company’s strategy in Asia-Pacific across modern marketing, media, content, web, social and performance marketing. He also launched Intel’s first real-time digital hub, combining insights and creativity with integrated paid, owned and earned channels to amplify digital efforts and generate marketing efficiencies.

Stephen Kehoe, Edelman’s president and CEO for Asia Pacific, said: “Over the past two years, our digital practice has undergone significant growth and transformation under Collette’s leadership, allowing our clients to benefit from our offerings. With Wadia’s impressive track record and leadership skills, we will continue to build on our strength in this domain and provide clients with leading expertise to unlock new growth opportunities with digital.”

Wadia adds: “Edelman has built up impressive digital capabilities across the Asia Pacific region, encompassing a robust offering that has delivered innovative digital work for its clients. I am excited to be joining such a talented network of practitioners in the region, working with them to further develop and elevate the digital agenda for clients, and deliver truly integrated solutions that take their marketing and communications to the next level.”

Earlier this year, Edelman Singapore named Omar Sotomayor its ECD, bringing over 17 years of experience to this role, having worked at Leo Burnett in Chicago and BBH in Singapore. In his stint with these ad agencies, Sotomayor has worked with brands such as McDonald’s, Kellogg’s, P&G, Nike, IKEA, Singtel and Sentosa. He reports to APAC chief creative officer, Tim Green.

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