DuitNow's lion-dancers jump to life from massive billboard to your phone

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Payment channel DuitNow QR has launched an interactive 3D CuBig billboard on Jalan Ampang. The billboard, which is a part of DuitNow QR’s “Sure can” campaign, features a QR code while allowing users to scan and use an Instagram filter with an AR feature. Once the filter is launched, users are able to experience the lion-dancers in the billboard come to life on their smartphones, providing an added level of entertainment. According to DuitNow QR, this one-of-a-kind AR mapping has never been done for an outdoor billboard of this scale in Malaysia before.

The AR billboard was done by branding agency, DreamsKingdoms. To make it as realistic as possible, DreamsKingdoms opted to shoot real-world footage of a lion dance combined with a 3D ambiance as opposed to the norm of using full 3D animation. A+M has reached out to DuitNow QR for additional information regarding the AR billboard.

liondance

Aside from an AR feature, the interactive billboard also aims to encourage users to make payments with DuitNow QR.

"We wanted to give Malaysians a little something extra to be excited about this Chinese New Year, and an interactive AR experience at a prime location in Kuala Lumpur seemed like the perfect idea. Our "Sure Can" campaign aims to encourage Malaysians to make payments using DuitNow QR so that they can have the ultimate convenience when it comes to shopping," said a PayNet's spokesperson. PayNet is the national payments network and shared central infrastructure for Malaysia's financial markets.

It seems the use of the AR filter knows no bounds, as brands and organisations jump aboard to include this feature in their campaigns. Last year in July, Snapchat celebrated the commencement of the Olympics with an AR filter named "Train like an Olympian", which made use of its body-tracking technology to encourage users to stay active. Users had to complete three exercises before the time runs out and Snapchat rewarded them with a virtual firework display at the end of the workout. Meanwhile in April last year, Children’s Cancer Foundation turned its iconic fundraising event, Hair for Hope into a virtual one. Aside from livestreaming, the event also featured an AR filter that offered multiple variations for users to choose from, and "shavees", in particular, would be able to showcase their “before-after” look with the filter.