Don Don Donki's latest ambassador is Bruno Mars?

Japan's Don Quixote, otherwise known as Don Don Donki, has announced a new celebrity endorsement, and its none other than singer Bruno Mars. 

To drum up excitement, the brand released a new campaign and contest. The campaign features a 30-second commercial of Bruno Mars in an electric Don Don Donki store. 

Posted on X by fan account @marschives, the ad sees the Marry You singer entering a store and dancing between aisles with four other female dancers and the store's penguin mascot. 

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The audio is a catchy house beat with the singer singing "Donki Ikoyu" repeatedly. 

The singer can also be seen pushing around a shopping cart and filling it up with multiple snacks and products. 

On Don Don Donki's website, a contest has been launched from now until 4 September. As part of the contest, 10,000 lucky winners can stand a chance to win coupons for the products depicted in the commercial with Bruno Mars. 

The contest is only available to Don Don Donki members who reside in Japan. To participate, contestants have to share a tweet promoting the contest on X. 

According to The Star, Don Don Donki and Bruno Mars are reportedly releasing limited edition merchandise too.  

MARKETING-INTERACTIVE has reached out to Don Don Donki for more information. 

Celebrities and mega-influencers wield significant influence across social media platforms in the current digital landscape.

Around 82% of participants in Southeast Asia have admitted to being influenced by recommendations from influencers or celebrities in their purchasing decisions, according to a study by impact.com. 

The study also found that consumers diversify their choice of influencers to follow with approximately 33.6% of respondents following a range of one to 10 celebrities and influencers regularly.

Of which, 31.8% of respondents indicated a broader engagement with 11 to 30 of them. The reasons for following these influencers vary, including entertainment (73%), lifestyle inspiration (52%), and a desire to learn from influencers (51%). 

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