Disney looks into data leak after hackers post alleged data from internal system

Disney is investigating into a potential data leak after a hacker group claimed to have exposed more than one terabyte of data from Disney’s internal Slack workplace collaboration system. 

Hacking group Nullbulge claimed on its blog post that it is responsible for the breach and said they leaked a gigantic, roughly 1.2 terabytes of information from Disney’s Slack, a communications software.

The leaked information includes those related to ad campaigns, studio technology and interview candidates. The group told CNN that it gained access through a man with Slack access who had cookies.

The hacking group also said that it wants to protect artists’ rights and compensation for their work, especially in the age of artificial intelligence.

“Disney was our target due to how it handles artist contracts, its approach to AI, and its pretty blatant disregard for the consumer,” the hacking group said over email.

In response, Disney later told CNN that it “is investigating this matter.” Disney’s entertainment monolith comprises a wide range of divisions and companies, from ESPN to Hulu and Disney+ to ABC News.

MARKETING-INTERACTIVE has reached out to Disney and Nullbulge for a statement.

In fact, Nullbulge had been teasing the hack over the past few weeks on its social media. Back in June, the group posted on X some alleged data of potential visitors, booking and revenue at Disneyland Paris.

Don't miss:  Shangri-La apologises following data leak affecting nearly 2,000 staff

Disney is not the only brand that was targeted by hackers. Back in May, Shangri-La Hotels apologised after 1,941 part-time employees’ information was accidentally sent to employees at Kowloon Shangri-La and JEN Hong Kong by Shangri-La.

During the time, the Office of the Privacy Commissioner for Personal Data (PCPD) has received five related complaints as of noon today (8 May 2024) and is investigating the suspected personal information leakage.

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