Directors Think Tank reinvents Manila operations with fresh leadership

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Production company Directors Think Tank (DTT) is entering a new chapter in Manila, with seasoned director and partner Cris Bilbao stepping in as CEO.

The move marks a fresh start for Think Tank Manila, as it aims to bring in a new wave of innovation and leadership to reshape the creative landscape. The relaunch comes after the departure of former partner Adrian Calumpang.

"One door closes and another door opens. This is certainly the case with Cris Bilbao and her talented team. The Philippines has always been a priority for the DTT Family, so we jumped at the chance of appointing Cris to lead the exciting new team in Manila," said DTT executive producer Pat Singh in a release.

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Bilbao's strategy is deeply rooted in leveraging global expertise while tailoring solutions to the unique demands of the local market, DTT said. It added that the relaunch represents a complete reimagining of Think Tank Manila's role in the industry.

"Every challenge is a chance to innovate, and we're excited to bring new, regional and local-made solutions to the vibrant market of the Philippines," Bilbao stated.

With a strong foothold in Southeast Asia, DTT runs full-service production hubs in Malaysia, Singapore, and Indonesia, while also extending its creative reach to markets including the US, Japan, and India.

Bilbao's latest work includes directing a commercial for Del Monte Juices, produced by Think Tank Manila in collaboration with agency Publicis JimenezBasic. Her portfolio also features campaigns for brands such as Nature's Wonders and Old Town in Malaysia.

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