Digital Media of the Year 2014

While the move to digital for most media platforms is imminent, not all do it well. Here are the ones that have come out on top, according to marketers.

Methodology

How did we achieve this?

The Digital Media of the Year rankings were derived from questions in Marketing Research’s annual Media Spend Benchmarking Survey. Marketing Research employed an online questionnaire and surveyed its database of client advertisers and marketing services agency professionals. All answers given by respondents were considered by Marketing when finalising the rankings.

Quality Recipients and Respondents

More than 700 respondents participated in the Media Spend Benchmarking Survey. Genuine advertising decision-makers and infl uencers across key agency-using industries were well represented as were agency professionals from various marketing services. Nearly 87% of client advertiser-side respondents were manager-level decisionmakers and above, with 10% from the most senior ranks of client advertisers – CEOs, MDs or GMs – and another 18% were VPs or director-level marketers. The majority of the respondents from the agency side were CEOs, MDs or GMs (32%), 16% were marketing personnel, while 23% were sales personnel. The remaining 29% were operations, creative and media personnel. Advertisers from major and local international banks, FMCG companies, property and construction, IT and telecommunications firms, as well as those from travel and tourism companies participated in the survey. Agency professionals across the marketing services spectrum were also well represented.

MEN

1 | menshealth.com.sg

Men’s Health’s website clinches top spot for this category. The brand has continued to attract a strong following across all platforms – site, print, social media and also signature events. The publication told Marketing the team was working on a site revamp to deliver a better experience for the readers. Its Facebook handle is particularly active with more than 36,000 followers, whereas its Twitter handle (@menshealth_sg) has more than 5,000 followers, both updated constantly with relevant content.

2 | AugustMan.com

August Man is in second place this year for the men’s category in Digital Media of the Year. The men’s lifestyle portal was launched in 2009 and was recently given a facelift in June this year to improve reader experience and integrate social media activity into the site. Internally, William Tan, one of the pioneers of the site, joined the team again in January 2014 as digital strategist for all digital platforms in Burda Singapore’s publications.

3 | fhm.com

FHM’s site takes third spot for this category. Every month, the site’s FHM TV features behind-the-scenes videos of the cover and event shoots, allowing readers to get up close and personal with the cover girls. The videos are also simultaneously shared on Instagram and Facebook, making way for social sharing. Similarly, the FHM Exclusive Photos column offers a browsing experience of photos from the cover shoot, interviews and events.

WOMEN

1 | herworldplus.com

HerworldPlus comes in first for the women’s category. The site launched a responsive design earlier in the year to facilitate a better experience for its users. Concurrently, herworldPlus has also embarked on native advertising, incorporating call-to-action within content. In addition, e-commerce functionalities have been embedded as part of the reading process as well allowing consumers to buy on its site. The response garnered to date has been encouraging, said a spokesperson. Several advertisers have shown continued support such as Lancôme, Chanel, Estée Lauder, Burberry and Rolex.

2 | holygrail.cozycot.com

CozyCot finished in second place for this category. The women’s beauty site has dedicated itself to connecting women through a social community with more than 28,000 forum threads and more than two million posts to share. The site has a wide variety of offerings from a CozyCot TV, which is a section with various beauty related videos curated by the team, to an ongoing live feed of forum posts. CozyCot’s Facebook handle also has more than 60,000 likes, engaging consumers with relevant content.

3 | sites.xinmsnent.mediacorp.sg/en/magazine/style

Style’s site comes in third place this year. The women’s magazine website has added more content to its fashion, bijoux and beauty sections with a focus on concision in articles to allow for easy reading on the web. Under its “textbook” tab, Style has put up more photos in its galleries to provide readers with a more complete and attractive set of visuals to complement the articles. It has also made behind-the-scenes videos available to allow readers to understand the workings behind each issue – from cover shoots to fashion spreads.

PROPERTY

1 | propertyguru.com.sg

Coming in first for the property category is Property Guru. The site introduced an interactive transactor module for the benefit of property agents, empowering them to provide essential reports on valuation assessment and more. Internally, Lewis Ng was appointed managing director, Property Guru Singapore. Between May and July 2015, the site ran the ‘PropertyGuru Great Singapore Specials’ (PGSS) which was an online catalogue of condo developments with exclusive deals and an editorial supplement to detail trends in the market. The site also launched SmartSelect, a personalised property research engine in November.

2 | stproperty.sg

STProperty takes the second place for the property category. This March, the site organized its biggest event, STProperty Expo, which saw over 3,500 attendees and had a total of 14 established exhibitors from Malaysia. It also collaborated with SAEA Ltd for the STProperty-SAEA Real Estate Excellence Awards 2014 to honour the best in the industry. The site also underwent a revamp in August and was launched again via various media platforms. Key advertisers that have signed on with STProperty are Citibank, Mapletree, UEM Sunrise, City Development Limited, and Savills.

3 | iproperty.com.sg

iProperty comes in third place for the property category this year. It recently launched iBonus, the iProperty.com consumer loyalty programme, to bring client-prospect engagement to a deeper level. In terms of senior hires, Georg Chmiel from REA Group Ltd has joined the company as CEO and managing director. Sean Tan, general manager of iProperty.com Singapore is also currently holding the portfolio of regional general manager, GoHome.com.hk and vProperty.com Macau.

LIFESTYLE

1 | insing.com

inSing takes the top spot in the lifestyle category. Under Singtel Digital Media, the Singaporean lifestyle guide site has continued to extend its reach with over 220,000 followers on its Facebook handle, where the team posts and shares relevant content such as that from HungryGoWhere, deals and contests regularly. It also engages its target audiences via Twitter and Instagram. inSing has also been made available on mobile along with a complementary movies app.

2 | lifestyleasia.com

LifestyleAsia comes in second place for this year’s rankings. The site underwent a complete revamp 6 months ago, taking on a mobile-first approach. With regard to the team, Joannah Zhong has been hired as Singapore editor. Notably, the site has integrated its Singapore online edition into AsiaOne.com, powering the luxury tab on the news site to further increase its reach in Singapore. Furthermore, LifestyleAsia also syndicates lifestyle content to MSN Southeast Asia. Advertisers that have come onboard include Rolls Royce, St Regis, Hermes and Gucci.

3 | TimeOutSingapore.com

Time Out Singapore comes in third place for this year’s lifestyle category. It has continued to be a definitive entertainment website, enjoying a double-digit growth, covering all there is to know about Singapore. A new editorial management team has come onboard to helm both the magazine and site; Iliyas Ong (Editor) and Mia Chenyze (Online Editor). A digital re-launch of the site is also planned for December 2014, along with a new TOSG app. Jaguar Cars and Skyscanner are amongst the new advertisers who have come onboard.

SEARCH

1 | google.com.sg

Google clinches the top spot for the Search category. The search engine, which was founded in 1998, most recently introduced a service – the Google Contributor - that would allow users to block ads via paying. The Singapore team also saw the introduction of Joanna Flint as country manager at mid-December last year. Earlier in June this year, Google Singapore also worked with Nestlé via the Google+ “Hangouts on Air” platform to allow the brand to engage with consumers online.

2 | yahoo.com.sg

Yahoo takes the second spot in the Search category. The local homepage was refreshed earlier this year. Furthermore, there have been a slew of mobile product launches including the new Yahoo mail app and the international edition of Yahoo News Digest app. Internally, managing director for overall India & SEA business, Yvonne Chang has exited the team. The team ran the Yahoo Fast Flicks made-for-web video competition in the month of October to positive response. Key advertisers for the site include Starwood, HSBC, Sentosa, Singapore Airlines and Marina Bay Sands.

3 | xin.msn.com/en-sg

XinMSN takes the third spot for the search category. Microsoft and Mediacorp recently released a new version of the site in October, which will combine premium content from world’s leading media outlets with personal productivity tools to help consumers do more. The new experience is available on the web and will soon be available across all major device platforms – including Windows, iOS and Android. Mediacorp’s William Lee, senior vice president for convergent media, was tasked to oversee XinMSN in June this year. A few advertisers who have come onboard with the site include Pizza Hut, Colgate and KFC.

SOCIAL MEDIA

1 | facebook.com

Facebook clinches the top spot for this category. After reprioritizing to become a mobile-first company, Facebook has launched new tools for a better consumer experience and more detailed metrics to help brands reach their audiences. For example, earlier this year, Facebook worked with Coca-Cola to grow brand awareness amongst youth in Indonesia through a FIFA World Cup 2014 music video: Dunia Kita. It also drove new customer acquisition and sales for online retailers such as Lazada, which used the custom audiences tool to engage its customers better.

2 | linkedin.com

LinkedIn comes in second for the social media category. The business-oriented social networking site has expanded its offerings to better service its expanding network users. It first launched a new analytics tool earlier this year, Content Marketing Score, to help brands assess their content marketing efforts. The site has also introduced a Trending Content section to allow brands to sieve through popular topics relevant to their audiences.

3 | twitter.com

Twitter comes in third for this year’s social media category. The social media site has been made more user-friendly and multi-media friendly and has continued to expand its advertising products across the region, educating businesses on how to leverage the power of real-time marketing. In November, the self-service Twitter Ads was introduced for small and medium businesses, along with Twitter Flight School, an online resource to assist agencies in using the site. Notable advertisers that have come onboard include cable channel History Asia and the Health Promotion Board.

LUXURY

1 | singaporetatler.com

Tatler clinches the top spot in the luxury category. Tatler has experienced tremendous growth in its online traffic, with over 700,000 views monthly. In terms of its team, the publication has created the position of online director filled by Olga Sych to oversee all digital development, content and revenue. The Tatler team has also hired a new online editor, Poppy Skinner. Some major clients that have worked with the site include Cartier, Tiffany, Burberry and Porsche.

2 | luxury-insider.com

Luxury Insider comes in second place for the luxury category this year. Most significantly, the publication became part of the SPH Magazines family this year. Internally, Stefanus Wongsodiredjo has joined as digital operations manager whilst Charis Liang has joined as business development director. Some key advertisers that have signed on with Luxury Insider include Cartier, Royal Salute, Chaumet, BMW and Rolls-Royce. A key campaign for Luxury Insider this year would be with Van Cleef & Arpels in Malaysia, which was executed as its first luxury audience buy.

3 | prestige-singapore.com.sg

Prestige Asia comes in third for this category. William Tan joined the team in January as the digital strategist for digital platforms of all publications under Burda Singapore. Meanwhile, Lauren Tan has also been promoted to deputy editor for Prestige Singapore, helming the online component of the publication’s site. One key advertising campaign is Burberry’s Social Media Superstars. Meanwhile, Coach also had an advertising campaign on the Prestige Asia website. The website now has more rich media with behind the scene and events that are edited and filmed in house.

TRAVEL

1 | tripadvisor.com.sg

TripAdvisor comes in first in this catagory. Currently, there are 13 TripAdvisor domains in Asia Pacific, with the introduction of Philippines, New Zealand and Vietnam just this year. Angie Vaux was recently appointed the commercial director, APAC, TripAdvisor for business. Vaux is based in Singapore. New advertisers that have come on board include Singapore Tourism Board, Marina Bay Sands and DBS. TripAdvisor also launched its first-ever user-generated ad contest in the US, France and Australia where the TripAdvisor “Don’t Just Visit” TV ads initially aired.

2 | expedia.com.sg

Expedia takes the second spot for this year’s rankings. Expedia Singapore is one of the 11 sites operating in just the Asian region. The site has continued to offer a personalised service to its wide base of customers, ensuring to suit all travelling needs from cheap flights to reliable hotel bookings as well as offering cheap deals. Some of the key advertisers working with Expedia are China Southern, Japan Tourism Agency, Singtel, Tourism Northern Territory, and National Tourism Administration of China. It also recently launched the new Expedia tablet app which is now available in 30 countries and 17 languages.

3 | zuji.com.sg

Zuji comes in third place for this category. The regional travel agency site, which was founded in 2002, has continued to enable thousands of trips for its network of users. Working with over 400 airlines and 150,000 hotels, Zuji attracts over 60,000 unique customers with a range of travel offerings to top destinations. Zuji also engages customers consistently via its social media platforms with over 83,000 followers on its Singaporean Facebook account. In Hong Kong it appointed MEC to handle media business after an open pitch.

NEWS

1 | asiaone.com

AsiaOne clinches the top spot for this category. This January, the news site launched its iPad app which was widely recognised. It also embarked on a campaign to grow its Facebook fan base earlier this year. This was in its continued effort to improve its social media engagement strategy. The team has also remained consistent with no new hires. Repeat advertisers that have continued supporting the AsiaOne site include Changi Airport, Rakuten, Pan Pacific, Harvey Norman and Qatar.

2 | channelnewsasia.com

Channel NewsAsia takes the second spot in this year’s rankings under the News Catagory. The site has introduced tabbed sections for hot global topics such as Ebola and ISIS. The new site has also been made for better navigation and access to content. With regards to the team, Edric Sng has been appointed as supervising editor for digital news. The site also saw several new advertisers that have signed on with Channel NewsAsia. These include Rolex, Cartier and Reebonz.

3 | straitstimes.com

The Straits Times comes in third spot this year. It has reorganized newsroom workflow to serve its digital audience better and also formed a “Breaking News” team to get the news out as soon as possible. In addition, due to the success of the daily morning newsletter, The Straits Times has decided to launch a daily afternoon edition starting November. According to the latest Nielsen Media Index Report, ST Digital reaches up to 10% of the Singaporean population, with four million unique per month.

INTERNATIONAL NEWS AND CURRENT AFFAIRS

1 | cnn.com

CNN clinches the top spot for this category. The international edition of the global news site is produced by staff from both London and Hong Kong with bureaus worldwide. With a strong global team of 4,000 news professionals, the site ensures news coverage throughout the day. Furthermore, the site features latest media technologies from live video streaming to audio packages, making the content more diverse and engaging. The site has also been optimised across all devices for a seamless user experience.

2 | Forbes.com

Forbes has come in second this year. Forbes.com has recently re-launched and is now investing in newsletters and premium content. It has also developed new homepages contributors and marketers on mobile and desktop. This comes with customisation and programming options. In addition, Forbes recently launched luxury lifestyle website ForbesLife.com on both mobile and desktop. Newhires included senior front-end designer Johnny McCampbell and VP of advertising sales for the US Eastern region Jessica Sibley.

3 | online.wsj.com/asia

Wall Street Journal takes the third spot for this category. The publication’s website is currently undergoing a redesign with more responsive and livelier graphics set to grace the site around its completion in March 2015. As a complement, a new android product is being designed in Hong Kong for global use. This is set to launch in December 2015. Internally, Yumiko Ono, who previously headed the WSJ Japanese edition, has been named the Asia audience engagement editor and will be based in Hong Kong.

BUSINESS & FINANCE

1 | businesstimes.com.sg

The BT website relaunched on 8 October this year with a responsive web design for optimised news and ad display on any screen. The site follows the new print edition which groups news by sector. It also weaves print and digital-only stories together to efficiently present news in context for readers. The BT team is also using more interactive infographics to tell stories visually. New advertisers for BT include UBS, DBS, National Library Board, Samsung and Singapore Turf Club. ST digital’s Charmaine Martin also joined BT in September as senior multimedia designer.

2 | theedgemarkets.com

As part of The Edge Media Group's launch of its new website, www.theedgemarkets.com, links to download sponsored digital copies of The Edge Financial Daily are emailed to all registered users of the website. Leading property developer S P Setia is the launch partner of The Edge's new financial news portal. In conjunction with the launch of www.theedgemarkets.com, three new columns were introduced in The Edge Financial Daily on October 10. These are Stocks With Momentum, Tong's Momentum Portfolio and Insider Asia's Stock Pick Of The Day.

3 | sbr.com.sg

Singapore Business Review website upgraded its writing style from "telling the news" to actually "telling the story behind the news." This was initiated to give readers a better view of what's really going on behind economic statistics, company profits and property policies. The Singapore Business Review International Business Awards was also launched this year to recognise the best in the legal, commercial banking, property brokerage, architecture, and engineering industries. Some advertisers who signed on over the last year include Illuminate, Ibis Singapore, Waterfront Cebu City, JC Economics.com, Publicist PR, MEC Global, Rockwell Land and others.

INTERNATIONAL BUSINESS & FINANCE

1 | Bloomberg.com

Bloomberg.com is Bloomberg's leading digital destination targeting regional and global businesses and premium consumer audience. It has more than 22 million global unique users monthly and 2.6 million unique users in the Asia Pacific. Bloomberg's media strategy has digital at its core and Bloomberg plans to roll out new digital brands from early 2015. It is led by former Verge co-founder Joshua Topolsky who joined Bloomberg in August as chief digital content officer. Bloomberg.com aims to combines leadership in business news content, video with contemporary design. From 2015, Bloomberg.com will also focus on a more regionalised content and design approach to further engage its Asia based audience.

2 | ft.com

The Financial Times is known to be one of the world’s leading business news organisations. It is highly reputable and is recognised internationally for its authority and accuracy. The FT has a combined paid print and digital circulation of over 700,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic and 20% of digital subscriptions. This year, FT unveiled a refreshed design which gives the pink newspaper a consistent look across all editions and complements FT.com.

3 | Businessweek.com

Businessweek.com's traffic has been steadily growing due to a constantly updated variety of stories, graphics, and videos. It adheres closely to its missions of making people smarter while saving them time. Businessweek.com stories are complemented with content from Bloomberg TV and highly produced field pieces that take users to worlds far away from their desks. Even explanatory pieces are green-screened and layered with engaging graphics and animation. The Bloomberg Businessweek+ app is available on the iPad, iPhone, iPod touch, and Samsung devices aims to deliver a clean and intuitive reading experience.

TECH

1 | hardwarezone.com.sg

HardwareZone has been carefully monitoring consumption patterns of its readers and found a growing trend of users reading its content on mobile devices. To better serve content on smartphones and small tablets, the team has built a mobile friendly content site to optimise readability and touch-based interactivity. Following that, the team modernised the desktop version of the site with improved fonts, page layout and better content sharing functions. Accompanying these front-end changes, the editorial team has improved content headlines to increase site stickiness. The forums too have seen a number of changes to increase content awareness and visibility as it streamlined the forum sections.

2 | cnet.com

Taking the second place is CNET. CNET tracks all the latest consumer technology breakthroughs and shows its readers what is new, what matters, and how technology can enrich their lives. It aims to give readers the information, tools, and advice that will help them to decide what to buy and how to get the most out of the tech. CNET also offers a huge array of videos with some of its most popular editors. From Apple Byte with Brian Tong to CNET On Cars with Brian Cooley , CNET videos aims deliver the same content you find online in a more dynamic and entertaining format.

3 | Zdnet.com

Taking the third spot is Zdnet.com. ZDNet Tech Properties covers information on technology in an unparalleled business social networking environment. The online publisher claims that it attracts one of the largest audiences of IT business leadership. Its audience ranges from C-Level to the IT Professional who rely on ZDNet Tech Properties for news and analysis, insights on vendors, and leveraging peer communities to help them make business technology purchase decisions. On its site it claims that monthly in draws in 25.2 million global unique.

PARENTING

1 | sg.theasianparent.com

theAsianparent redesigned itself in April to provide mums with a mobile-friendly platform they can access on the go. It also launched with The ASEAN Digital Mum Report 2014, revealing research from over 10,000 mums across Singapore, Thailand, Malaysia, Indonesia and the Philippines. In October, theAsianparent Groups was launched, which is one of the first Q&A community for Asian mums in Singapore. In the past 12 months, it has worked with over 250 clients. GSK, Samsung, Abbott, HSBC, Mindchamps, Unilever, Starhub, Kimberly Clark, Resorts World Sentosa are a few of its clients.

2 | SingaporeMotherhood.com

The purpose for SingaporeMotherhood.com is to provide a one-stop portal to cater to the needs of local parents and parents-to-be with information relevant to this new and exciting new phase of their lives. SingaporeMotherhood.com was set up in year 2005 by the same people who started SingaporeBrides.com and founded Tian Dot Com. SingaporeMotherhood.com was grown from the support of users who continued to participate in the forum of SingaporeBrides.com after their wedding. Many threads related to pregnancies and motherhood were created to engage online readers.

3 | youngparents.com.sg

Young Parents takes the third spot this year. This year, the site wanted to reach out to parents and new readers beyond its print magazine. Hence, in the past year it has added more interactivity to its digital editions as well as enhanced its website with a blog section to share parenting experiences and tips. It has plans to further develop the website in 2015. In 2014, it worked with major brands such as Knowledge Universe, Mount Elizabeth Novena Hospital and NTUC on eDMs, and Safra, Mead Johnson, the British Council and JP Pepperdine on banner buys.

CARS

1 | sgcarmart.com

In the last year, SPH launched sgCarMart mobile site to offer its mobile users a better experience. sgCarMart now has more than 10 million page views per month from its mobile site. As a result, it can offer clients and ad agencies an added platform for their advertising campaigns. Many advertisers have come on board with sgCarMart in the last year. This includes the likes of Standard Chartered Bank, DBS, CIMB, American Express, Direct Asia, Cycle and Carriage Group, and Shell Eastern Petroleum.

2 | torque.com.sg

Taking the second spot it the Torque. The Torque brand maintains a strong audience following across all its platforms. Its signature 'Torque On The Move' event has also consistently attracted car enthusiasts. Currently the team is working on a revamp to deliver a better site and content experience for readers. Torque features the latest motoring news, informative articles and what it claims, unbiased test-drive reports in a “visually attractive package of top-quality photography and sleek design”. Backed by a team of seasoned and passionate motoring journalists, Torque is the staple for car enthusiasts.

3 | topgear.com/sg

Top Gear remained somewhat stable this year with no huge changes. The focus for TopGear Singapore is still about having driving fun in cars and giving readers compelling products to spend their money wisely on. The magazine version of Top Gear features not only new cars but historical pedigree of cars which it feels is just as important. It recently re-vamped its website, which it is now starting to populate with more pertinent local automotive lifestyle content. It is also on instagram as topgear_singapore and Facebook.

AD NETWORK

1 | google.com.sg/ads/displaynetwork

Google comes in top for its display ad network. Google has continued to debut mobile-friendly formats for apps promotion and new targeting options, including the ability to reach users who have previously visited a site or app with tailored messaging. “Over the past twelve months consumers have continued to move to mobile, especially in Asia. Two of the top five smartphone adopting nations come from the region (Singapore 85%, Korea 80%) and others in the region are not far behind, with many countries over the 50% mark,” said a spokesperson.

2 | tribalfusion.com

Tribal Fusion, under Exponential, has come in second place for the ad network category. In July, it launched a range of new video-enabled engagement ad formats across its video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack to give advertisers a wider range of rich media options. It also promoted Ben Maudsley to the role of managing director of APAC & South Africa for Exponential, earlier this year, working alongside Kelvin Tan general manager Southeast and North Asia.

3 | komli.com

Komli Media comes in as third top ad network in Digital Media of the Year. In the past year, the company has continued to develop its audience-based digital media solutions across Southeast Asia. “We have focused on the channels that are growing with more velocity such as video, mobile and performance,” said a spokesperson. The company also saw major changes to its senior management ranks, with founders Prashant Mehta and Akshay Garg exiting the firm. Damien Lavin is the new VP of SEA/ANZ; Matt Sutton the new VP of Social; and Ashwin Puri the new VP of RevX and mobile.

MOBILE AD NETWORK

1 | google.com/AdMob

Google’s AdMob come in first place for the mobile ad network category. “Over the past twelve months consumers have continued to move to mobile, especially in Asia. Two of the top five smartphone adopting nations come from the region (Singapore 85%, Korea 80%) and others in the region are not far behind, with many countries over the 50% mark,” said a spokesperson. Recent innovations for AdMob include improvements to app install ads, app re-engagement campaigns and measurement giving advertisers the ability to measure conversions across the entire lifecycle of the app.

2 | inmobi.com

InMobi comes in second place for the mobile ad networks category in this year’s rankings. According to the company, it was a successful year of many milestones achieved for InMobi, with a number of new product launches aimed at pushing the boundaries of mobile advertising.

It started 2014 by introducing its Native Ads platform, which allows app developers and mobile publishers to deliver engaging, in-context native advertising experience to their end users. InMobi also launched an interactive Video Ads platform designed to deliver five times higher engagement. Mid-year, it partnered with Rubicon Project to launch InMobi Exchange, a mobile programmatic buying and selling platform and the world’s first exchange to support buying mobile native ads.

3 | millennialmedia.com

Millennial Media comes in at third place for the mobile ad network category. In the last 12 months, Millennial Media launched or rebranded a handful of new mobile ad targeting offerings, including cross-screen (Path), location (Point), audience targeting (Focus), and measurement (Omni). Most prominently, the company announced the decision to acquire mobile SSP and RTB platform Nexage. The acquisition strengthens Millennial Media’s programmatic positioning and solidifies the company’s creation of an independent, end to end, premium mobile marketplace. In the last year, the company bolstered its leadership with the hiring of Michael Barrett as president and CEO.

DSPs

1 | thinkwithgoogle.com/products/doubleclick-bid-manager.html

Google’s DoubleClick Bid Manager came in top place in the DSP category for this year in Digital Media of the Year. This year, in terms of product development, it added broad support for video campaigns; integrated brand metrics such as view-ability reporting and targeting; launched dynamic creatives and came up with a series of mobile features. At the same time, Bid Manager's core automated bidding and budget allocation features have been improved.

2 | revx.komli.com/platform.html

Komli Media’s RevX comes in second place for the DSP category under Digital Media of the Year. Previously known as ATOM, RevX has evolved to be a CRM advertising DSP platform that helps marketers utilise data across their desktop & mobile websites, mobile app and CRM infrastructure. Ashwin Puri has been appointed as the new vice president of RevX. The DSP has since seen over 30 e-commerce, online travel agencies and classified companies in the region come on board as clients.

3 | vivaki.com/services/addressability/audience-on-demand

VivaKi’s Audience on Demand (AOD) comes in third place for the DSP category. Operating in 43 countries with 377 employees globally, it allows brands to deliver highly targeted messages to customised audiences across display, video, mobile, native and social media. AOD wraps proprietary technology and engineering expertise around the world’s most respected technology and data platforms from companies like Google, Turn, Videology, Voxsup and Blue Kai to create differentiated offers. New initiatives include AOD Native, AOD Sync and AOD’s The Headroom Analysis Tool.

 This first appeared in Marketing Magazine Singapore's December 2014 edition.

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