Content360 2023
Digital agency Primal cleans up at Marketing Excellence Awards, and shares insights for 2023

Digital agency Primal cleans up at Marketing Excellence Awards, and shares insights for 2023

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This post is sponsored by Primal. 

A night to remember

The 29th of November was undoubtedly a night to remember for Thailand’s top digital marketing agency Primal after it won an astonishing seven Marketing Excellence awards:

  1. Customer Engagement
  2. Performance Marketing
  3. Content Marketing
  4. Communications & Public Relations
  5. Digital Marketing
  6. Marketing To A Specific Audience
  7. Data-Driven Marketing

The judges were impressed by Primal’s entries which demonstrated the agency’s culture and drive. Primal prides itself on being informed and quick to adapt, and it was this approach, along with the hard work and dedication of its team, that really shone through on the evening.

Primal CEO Mark McDowell shared his excitement during the night.

“It’s fantastic to see the hard work of our tribe being recognised and rewarded on such a prestigious stage,” he said.

“The competition here tonight was stiff, but our results speak for themselves. Each and every member of the team works tirelessly to produce outstanding results for our clients, and seeing them recognised in this way makes me extremely proud. We’re so excited for 2023; it will be yet another year of growth and exceeding client expectations.”

Insights and trends for 2023

Speaking about its plans for 2023, the agency is busy readying itself for a new wave of trends and updates. Primal’s content manager Tai Pynnita Komin believes there are some key trends businesses can tap into for 2023.

“Growing a business online is never easy, but it’s important to remember that when it comes to digital marketing, content is king. Content in 2023 will move more towards nostalgic, human-driven storytelling, and interactive and shoppable content.”

Added Plearn Snitpim Bai-ngern, Primal’s senior social strategist: “Of course, brands can spend time creating brilliant content, but it’ll be wasted without a robust strategy that ensures the content is seen.

“My advice? Personalise your approach, take a deep-dive into your customer data and decipher what they really value, then create the comms to answer their pain points and drive them to take action, and never underestimate the power of social media.”

Primal’s technical director, Chet Bhubase Techakarnsupat, also added: “Businesses can build trust by providing quality, personalised and helpful content that creates a seamless and enjoyable user experience that drives the target audience to take action.

“The SEO industry has been changing constantly over the last few years, and SEO trends in 2023 will be different from what we see today. SEO is now more about quality content, the customer journey, crawling, and indexing processes, and less about links. This is due to Google’s AI-powered algorithms, which are designed to weed out spammy links and websites.”

Work with winners

The team at Primal knows that building a successful business is not only about short term actions, but a long term commitment. To succeed in the digital era, you need to grow your brand’s presence online, but that’s easier said than done. That’s why Primal has gathered Thailand’s top digital talent to create a digital marketing powerhouse that can help your brand succeed.

Primal is Thailand’s leading digital agency, with over 150 passionate digital marketing experts. It acts as an extension of your in-house team, taking the time to understand your brand DNA and what makes you tick.

It uses its knowledge and experience to build a customised, data-driven digital marketing strategy for your brand. With Thailand’s best digital marketing experts by your side, anything is possible. Get in touch with the Primal team today for your free marketing plan.

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