Did KFC Singapore just make fried chicken NSFW?

KFC is turning up the heat for its fans this April Fool’s Day, hilariously launching a campaign that blurs out its juicy finger lickin’ dishes. The campaign running on its Instagram page, also aimed to drive traffic to its brand-new page on TikTok. The campaign was executed with the help of its social media agency Arena Media.

MARKETING-INTERACTIVE has reached out for more details.

Don't miss: Some funny, some strange: April Fool's Day 2023 campaigns

Currently, KFC Singapore has a roster of agencies including TSLA and R/GA on its creating roster, along with Havas Singapore which handles media buying. For PR purposes, KFC Singapore works with Ninemar for PR. 

R/GA Singapore was appointed as its creative agency partner in March. According to a timeline shared with MARKETING-INTERACTIVE, the campaign is  set to kick off in April. With the addition of R/GA agency, KFC Singapore said it was seeking to further raise its brand awareness and presence and evolve the role the brand plays in culture.

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