DHL and Mercury Integrated emerge as MARKETING-INTERACTIVE's PR Awards champs

DHL secured victory at MARKETING-INTERACTIVE's tenth annual PR Awards as the "PR Awards Overall Brand Champion", outshining their contenders. DHL's performance garnered them four Gold trophies, as well as a Silver in the highly competitive "PR Team of the Year (Brand)" category. The campaigns that stood out to the discerning judges were "Grow India", "As One", and "DHL Asia Pacific".

GoTo Gojek Tokopedia's achievements placed them in second place, as they walked away with three Gold, two Silver, and one Bronze trophies for their campaigns: "#GoToGoPublic - A landmark listing for Indonesia", "Turning Foe Into Ally (Case: Dog meat issue in online food delivery platform)", “Introducing Electrum EV Ecosystem” and "GoTo's Gotong Royong Share Program - Empowering GoTo's partners as new retail investors".

Reckitt Benckiser's showing resulted in a very close third place finish, as they garnered two Gold and two Bronze trophies for their campaigns "Durex Streetwear" and "#ComeTogether". The judges were thoroughly impressed with the quality of these campaigns, deeming them worthy of receiving the prestigious awards.

Check out the full list of PR Awards winners here.

Additionally, exceptional campaigns from various brands, including Danone Indonesia, PUMA, Unilever, ASICS, Dell Technologies, Lovehoney, National Geographic Asia, Changi Airport Group (Singapore), Fortinet, Google Singapore, Hong Kong Tourism Board, Okta, and Sentosa Development Corporation, were acknowledged for their quality and earned well-deserved acclaim.

Mercury Integrated arose as the dominant agency force with the title of "PR Awards Overall Agency Champion", taking home a haul of two Gold, four Silver, and one Bronze trophy for their work on campaigns such as "Kiehl's Calendula-Mart" for Kiehl's, "Launch of PUMA Flagship Store #SINGAPUMA Campaign" for PUMA, and "COACH's Bagel Shop" for COACH.

Tied for second place were Biz-Eyes and DeVries Global Singapore. Biz-Eyes clinched three Gold trophies with the “Forever Young” campaign for Nutifood, Unilever Vietnam's "Sunsilk Sparkle Campaign", and a joint- venture with SQC on Navigos Group Vietnam's "VietnamWorks Rebranding Campaign". DeVries Global Singapore secured two Gold, one Silver, and two Bronze for their work on SK-II's "Late Night Portraits", "Stand4Strength - Hawker Heroes Help Singaporeans Manage Their Muscle Health" for Abbott Laboratories, and "ASICS Sportstyle Art In Motion Campaign" for ASICS.

Coming in third place was AKA Asia, whose campaigns "#ComeTogether" and “Durex Streetwear” for Reckitt Benckiser and "Ditch the List", a joint-venture with Plug, for Coffee Meets Bagel won them two Gold, one Silver, and one Bronze trophies. The judges were impressed with the quality of work presented by these agencies, and the recognition of their efforts is a testament to their skill and dedication.

The victors were chosen by a distinguished 43-member judging panel. While certain campaigns stood out as clear winners, the judges were pleased to see a diverse range of industries innovating PR and media campaigns to establish enduring client-brand relationships.

The PR Awards ceremony was held on 27 April at Shangri-La Singapore. We extend our sincere gratitude to the judges for their valuable time and meticulous evaluation of each submission. The MARKETING-INTERACTIVE team congratulates all 42 category winners and eagerly anticipates reconvening with them at next year’s PR Awards.