Dettol and Carousell partner up to enhance users' second-hand shopping experience

Reckitt's brand Dettol and second-hand marketplace Carousell have joined hands to help buyers and sellers maintain good hygiene habits through online and offline promotions including a giveaway event.

This comes as a consumer study by Dettol Hong Kong showed that 60% of consumers were concerned that germs would be brought back home from the outside, and 91% expected businesses to implement additional protective measures. Understanding that hygiene is the foundation of public health, the new partnership aims to offer shoppers peace of mind with enhanced confidence through visible protection by Dettol.

To raise campaign awareness and promote good hygiene habits among the mass public, Dettol will give away 6,000 products for free at multiple locations in Hong Kong during 13, 14 and 20, 21 May. Carousell mobile app users who have liked and followed Dettol Hong Kong's social media channels can get Dettol disinfectant sprays, surface wipes or surface cleansers randomly to keep their second-hand items clean, including furniture and clothes.

Furthermore, the Dettol x Carousell campaign page includes valuable tips to disinfect pre-owned items with promotions on social channels of Dettol and Carousell to raise consumer hygiene awareness and encourage participation.

Apart from providing all with an assured second-hand trading experience, the partnership also aims to bring a curated second-hand shopping experience for Carousell’s users, according to Ivan Chung, Carousell Hong Kong representative. "Second-hand shopping has increased in acceptance locally in recent years. Over 80% of our Hong Kong users increased their second-hand shopping last year with challenging economy. While we are in the post-pandemic era, it is still important to constantly remind our users of public health safety and educate them on how to use disinfectant products to keep items clean properly, including second-hand items,” Chung added.  

In terms of how the ROI of the event can be measured, Reckitt's spokesperson said the brand measures the ROI based on the effectiveness of joint promotions, such as number of samples distributed and rewards redeemed throughout the campaign period. The spokesperson also said the brand actively seeks new opportunities with corporates from different industries to encourage good hygiene habits, build shared success and achieve its corporate purpose
 
"At Reckitt, we protect, heal and nurture in the relentless pursuit of a cleaner, healthier world," said Boudewijn Feith, Reckitt general manager Hong Kong and Taiwan. "Through the partnership with Carousell, we hope to bring a more confident, rest assured second-hand trading experience to consumers. This is simply another way that we are working to safeguard different moments of Hong Kong people's lives in the post-pandemic world by leveraging our expertise and trusted products. We will continue to seek new opportunities to be where our consumers are and to fit the local market's needs through partnerships and innovations."

Don't miss: Reckitt and Dettol join hands to support over 10,000 families in need

Back in last October, Reckitt Benckiser and its brand Dettol joined hands to launch the "Seize the childhood and keep on to protect our future" campaign in response to the Global Handwashing Day.

The campaign is inspired by the brand's belief that consistent personal hygiene habits will give parents the peace of mind to let their children explore the world, unlock their potential, and enjoy a happy and healthy childhood.

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