Dentsu Singapore and Gloo win big at the SG Agency of the Year Awards 2024

With 20 trophies by the end of the night, Dentsu Singapore was crowned the Overall Agency of the Year at MARKETING-INTERACTIVE’S Agency of the Year Awards 2024. The agency stole the show with an extravagant collection of nine gold, five silver, and six bronze trophies, attained through competitive categories such as MarTech Agency of the Year, Analytics Agency of the Year, and eCommerce Marketing Agency of the Year.

In runner-up, M&C Saatchi Performance took home two gold, four silver, and one bronze. This achievement was secured through the highlight of their marketing expertise in popular categories, including Mobile Marketing Agency of the Year, Search Agency of the Year, and Performance Marketing Agency of the Year.

Homegrown agency Gloo was close behind in this ranking, with one gold, four silver, and one bronze trophies, but their additional five Local Hero trophies gifted them the prestigious title of Overall Local Hero of the Year 2024. Their well-deserved wins shone in categories, including Influencer Agency of the Year, Experiential Marketing Agency of the Year, and Social Media Marketing Agency of the Year.

8traordinary also had a remarkable performance with a Local Trophy each in Content Marketing Agency of the Year, Mobile Marketing Agency of the Year, and Social Media Marketing Agency of the Year.

In addition to the esteemed agencies mentioned, accolades were also bestowed upon TBWA\Singapore, McCann Worldgroup, Digitas Singapore, Popper Asia, OOm, Publicis Media, Fabrik Asia, Leo Burnett, Publicis Chemistry, WE Communications Singapore, Milieu Insight, Moving Bits, UNCANNY, and many others.

This year's entrants exemplified an unprecedented level of ingenuity and visionary thinking, underscoring the remarkable creativity and determination of agencies who have boldly challenged conventions to redefine possibilities. We extend heartfelt congratulations to all the winners and finalists for their exceptional contributions.

The winners underwent rigorous selection by a distinguished 23-member judging panel comprising senior marketers from prominent brands: ADM Asia Pacific, Brompton, DBS Bank, DirectAsia, EN Group of Restaurants, Eu Yan Sang Singapore, Harry's, HSBC Life, Kallang Alive Sports Management, Kingfisher, Logitech, MSIG Insurance (Singapore) , Park Hotel Group, Pictet Asset Management, QNET, S&P Global Commodity Insights, Standard Chartered Bank, Timezone Singapore, Trust Bank, Unilever, VIPSHOP SEA, Virgin Active, and Wilhelmsen Ships Service.

We express our sincere appreciation to them for their unwavering dedication and thorough evaluation of each submission, ensuring the integrity and fairness of the awards process. Additionally, we would like to thank our silver sponsor, Unicom marketing, and our official beer partners, Heineken Silver and Tiger SOJU, for making the awards and the gala night possible.

The Agency of the Year Awards ceremony unfolded on the 24^th of May at Shangri-La Singapore. The entire team at MARKETING-INTERACTIVE proudly extends congratulations to all the deserving winners across their respective categories. For a comprehensive list of the esteemed honourees, we invite you to explore the complete winners' list available here.