dentsu launches Merkle Taiwan with major appointments

Dentsu has launched Merkle in Taiwan, offering data, digital and customer experience management transformation services to clients with major appointments. 

Dentsu Taiwan aims to strengthen its position in the industry by enhancing media, creativity, and customer experience management services. Merkle Taiwan will also adopt Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation; works closely with martech, adtech, cloud and tech providers to integrate commerce design consultancy; and offers diverse insights and consultancy from the global teams. 

The offerings provided by Merkle Taiwan includes data transformation which focuses on data science and data engineering, including cloud service consulting, data management consulting, and data analysis; digital transformation which includes personalisation, commerce consulting, CRM and loyalty program consulting; and customer experience management, offering customer experience transformation strategy, planning, and technology consultancy.

To go with the launch of Merkle Taiwan, dentsu has also appointed current iProspect Taiwan CEO Carrie Tsai as Merkle Taiwan CEO. In her dual role, she will oversee the Merkle team to develop its success.

“We have built a team of global talents who hold entrepreneur experience. It is the winning strategy to bring the brand's vision to life through customer experience transformation. Our vision for Merkle Taiwan will be to focus on data transformation, digital transformation and customer experience management transformation, and it will integrate with dentsu's other offerings and change the value chain,” she said. 

Boice Lin, former senior vice president of global partnerships and global business development at Appier, has been appointed as general manager of Merkle Taiwan. The company said his rich experience in onboarding integrated AI solutions and leading a strong team will "drive brands' customer data and commerce experience to the next level."

“Only considering both data application and commerce insights can help brands rebuild their model post COVID-19. It is crucial for our clients to take action and work closely with a full service consultancy. We are confident to be the best transformation partner," Lin said. 

"Brands have entered into a new era in which everything is all about data. To meet the evolving market and technology demand, such as the cookieless future, brands need to consider connecting with customers through consumer experience, finding more value from data, and extending business applications," said Jennifer Tang, CEO of dentsu Taiwan. 

She added, "With Merkle joining dentsu Taiwan, we are able to immediately respond to the market and clients' demands, and also further consolidate our industry leadership in creative, media and CXM, making dentsu the only marcom group in Taiwan that truly provides idea-led, data-driven and tech-enabled end-to-end solutions.”

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