dentsu Hong Kong reshuffles media leadership with new promotions

dentsu Hong Kong reshuffles its media leadership with two promotions, including elevating current general manager Au Wai Chung (pictured right) to managing director as Anna Chan steps down from her role as media CEO. Au will report to Simone Tam, group CEO, dentsu Hong Kong.

Chan will be leaving her role as media CEO in March to pursue her new personal adventures. “I will miss the dentsu Hong Kong family a lot.” said Anna Chan, outgoing media CEO of dentsu Hong Kong. “It was a rewarding and enjoyable experience, and I am thankful for Tam who has given me this valuable chance to have met so many talents in the team. I am sure the company is in good hands with Au driving the media business. His dedication and professionalism always motivate people around him to do better and grow together.”

As a 20-year media veteran, Au joined dentsu’s media service line in 2021. He has played a vital role in the agency’s growth, development of new media capabilities and client management of some key relationships such as Standard Chartered Bank, Kao Group and Ocean Park.

Au, managing director of dentsu Hong Kong’s media service line, said: “I am very honoured to take on the expanded responsibilities to further build our capabilities and strengthen our client partnerships by fuelling their business growth. This is an exciting time as Hong Kong is now poised for rebound and growth.”

“I am also looking forward to partnering with Bando, as he leads dentsu X as part of the dentsu media service line. I am certain that with the group’s support, we can conquer all the challenges ahead of us, and demonstrate our passion and capability with powerful performance for our clients and ourselves,” he added. 

Meanwhile, Toyohiro Bando (pictured left), current chief solutions officer, will take up the general manager role of dentsu X, one of the media agencies brands under dentsu group. Bando joined dentsu in 2012, first in Shanghai and then Tokyo before moving to Hong Kong. His primary focus has been transferring innovative services and products from dentsu Japan to benefiting clients in Hong Kong.

Bando will also report to Tam. Tam said: “We are excited to have Au and Bando in their new roles. They are well-deserved promotions. We now have a very strong group management team in Hong Kong, and we are confident that we have the team and expertise to provide our clients with the highest level of future-facing resources and capabilities in the market.”

Tam added that the agency is saddened to see Chan leave but it is so grateful for her tireless efforts in elevating its media offering since she re-joined the firm nearly two years ago.

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