Dentsu HK poaches Publicis MD David Chan to lead media investment

Dentsu International Hong Kong has appointed David Chan (pictured) as head of trading and partnership for its media service line. In his new role, Chan will oversee all delivery of media investment and trading capabilities across the network, as well as the development of partner solutions with media and tech allies. This includes driving relationships with key publishers, vendors, and platform owners, pioneering partnership innovation and success. He reports to Anna Chan, media CEO of dentsu International Hong Kong.

Prior to his latest position, Chan was managing director of Publicis Media Hong Kong. He worked with a broad portfolio of brands including GSK, Samsung, ICBC. Royal Caribbean, LVMH and Richemont. In his early career, he worked at PwC and Arthur Andersen & Co. He is also a member of the Hong Kong Institutes of Certified Public Accountants and the Association of Chartered Certified Accountants.

"He has a track record of building business growth and driving strong relationships with clients and partners. He will head the trading and partnership team to deliver absolute focus on success for our clients and provide invaluable counsel as the media landscape evolves,” Chan.

Chan’s career spans almost 20 years across accounting, business advisory, finance operation and agency management. He has led large finance, trading, and operations teams for agencies, and has a deep understanding of media investment along with extensive analytical and financial experience.

"Our industry is experiencing so much change. 2020 has been a catalyst for digital economy where we’ve seen a significant shift in consumer behaviour. With data and insights at the helm, media planning and buying with an integrated approach is a must. I look forward to working with the teams and partners, to ensure that we are providing our clients with the best investment opportunities and trading solutions in the marketplace," said Chan.

At the same time, the agency announced this week that it is bringing its customer experience management (CXM) service line, Merkle, to Hong Kong. Merkle brings capabilities across data and analytics, CRM and loyalty, commerce, digital experiences, technology consulting, and CX transformation, tailored for the Hong Kong market and brands.

Expanding into Hong Kong marks a significant step in Merkle’s global growth strategy, adding to its footprint in the APAC region. With extensive global expertise, top-tier strategic partnerships across Adobe, AWS, Google, and Salesforce, Merkle's goal is to transform customer experiences.

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