Dentsu establishes Greater North cluster to drive new growth

Dentsu has established a new “Greater North” cluster, bringing together mainland China, Hong Kong, Korea and Taiwan into one management structure. It has also appointed its Taiwan CEO Jennifer Tang (pictured middle) to spearhead the cluster as CEO, Greater North.

Tang has been the CEO of Dentsu Taiwan since April 2017 and was responsible for transforming Taiwan's business into a high-performance business built on a culture of client-centricity, teaming and growth mindset. Tang specialises in integration, innovation, data and technology.

Tang will be joined by four leaders who will maintain their leadership roles in their respective markets while working collaboratively. This includes Joshua Wong (pictured second left), CFO, Greater North; Chun Yin Mak (pictured second right), CEO, China; Simone Tam (pictured right), CEO, Greater Bay Area; and Donna Kim (pictured left), CEO, Korea. 

Wong is an innovative and strategic leader and brings a critical commercial lens to investments and operations. According to the release, he is a long-time partner to Tang and supported Dentsu Taiwan’s transformation journey.

Meanwhile, Mak's 25-year career has featured senior leadership roles in business transformation and technology consulting, integration and outsourcing services across North America, APAC and Greater China. He specialises in value delivery, technology, data and ecosystem landscape. Mak will continue to be a member of the Dentsu APAC executive committee.

On the other hand, Tam has 30 years of experience in creative agencies and has been with the Dentsu group for eight years, overseeing both Dentsu Creative and Dentsu Hong Kong as CEO since 2021. She has 30 years of experience in creative agencies. Tam is being elevated to oversee a geo-centric business unit comprising the hyper-growth territories of Hong Kong, the Guangdong Province and Macao as CEO, Greater Bay Area. 

With over 30 years of experience in building domestic enterprises for large global marcomms businesses, Kim's deep level of industry knowledge and thorough understanding of building brands in and out of Korea aims to bring a strong media perspective to the fore. 

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Rob Gilby, CEO of APAC, Dentsu, said: “Tang is a vocal advocate of co-creation and collaboration and together with her leadership team will deliver new untapped growth opportunities for both our clients and our business. Bringing together these markets into one management structure with an integrated cluster strategy will enable each leader to spearhead an agenda that benefits all markets, delivering new innovation and client opportunities, improved speed to market and greater autonomy to deliver solutions and economies of scale aligned to market needs.”

Jennifer Tang, CEO, Greater North, said: “We’ve been given a significant opportunity to drive unprecedented scale and build our business around our clients and their needs which is unique to Dentsu and our model in the market. The formation of this cluster ultimately drives greater opportunity for our clients, giving them frictionless access to a collaborative community of experts across marketing, consulting and technology. 

“I am excited to work with the exceptional leaders in Wong, Mak, Tam and Kim who bring significant expertise across a range of specialisms. Together we will drive new growth for brands and opportunities for our people by delivering new services and solutions that tackle our clients’ greatest challenges, fuelling our growth and broadening the horizons for professional development within our teams,” Tang added. 

MARKETING-INTERACTIVE has reached out to Dentsu for more information.

Back in October, Dentsu reshuffled its leadership and unveiled a global practices structure to centralise its teams and change the face of integrated growth delivery for clients.  

Led by Jean Linn, group president, global practices, Dentsu Group, the launch underpinned Dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions to drive transformational client growth, while emphasising Dentsu’s commitment to its global leadership brands including Carat, iProspect, Dentsu X, Dentsu Creative, Merkle and Tag. 

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