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Dentsu Creative APAC names new chief growth and product officer
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Dentsu Creative APAC has named Dan Paris (pictured) as its new chief growth and product officer for its APAC region, according to the agency in a statement. Paris will report to Cheuk Chiang, Dentsu Creative APAC's CEO.
In his new role, Paris will focus on driving growth with regional clients and bringing new, modern creative products to the market across APAC. The appointment further demonstrates Dentsu Creative's commitment to strengthen its relationship with platform partners while also enabling access to new innovations and media firsts for its clients.
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Paris brings with him almost three decades of expertise in agency leadership, network client leadership, and leading integrated disciplines across brand and commerce marketing. Previously, he was at TBWA Group Asia as its regional business development director and head of its specialist agencies, TBWA World health and The Integer Group.
“As we continue to drive growth across the APAC region, having someone with Paris' experience and client connections will help propel us”, said Chiang. “The APAC leadership team and I look forward to working closely alongside Paris as we continue to bring modern creativity, our differentiating offering, to clients across the region. His strong strategic mind: proven success in relationship building and creating world-class operating models will help us deliver this," he added.
Based in Singapore for over 20 years, Paris has also provided strategic counsel to a diverse host of key international clients, covering a broad cross section of industries including FMCG, retail, automotive, healthcare, airline and travel, and business-to-business in the UK and APAC.
“I am extremely impressed by dentsu and Dentsu Creative's end-to-end capabilities across experience, entertainment and earned”, Paris shared. “It’s a true demonstration of its modern creative proposition – one of the broadest offerings that I’ve seen. I’m excited to leverage these to create new client connections and drive growth," he added.
MARKETING-INTERACTIVE has reached out for more information.
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