Decathlon partners Carousell to launch official second-hand store

Decathlon Singapore is partnering with Carousell to launch its official store on the recommerce marketplace.

With the new partnership, users can now easily buy and sell quality-assured secondhand bicycles that have been inspected and refurbished by Decathlon on the Carousell platform. It also marks the first time Decathlon is bringing its existing bicycle trade-in programme to a recommerce platform in Singapore. 

This marks a significant step forward in Decathlon's commitment to environmental responsibility by making it convenient for users to participate in the circular economy. 

Don't miss: 56% of purchases on platform displaced buying a new product, says Carousell

By embracing recommerce, Decathlon is also contributing to a sustainable future for the sporting industry, it said in a statement. This is in line with Singapore's push for adopting more sustainable lifestyles. 

As part of the partnership, users who wish to sell their bicycle can simply schedule an appointment with Decathlon directly on the Carousell app via the 'Sell to Carousell bicycle' button. Each bike then undergoes meticulous inspection and refurbishing by Decathlon's experts before being put for sale on Decathlon's official second life store, @decathlon_secondlife on Carousell. 

Each secondhand bicycle on its Carousell storefront comes with two-year warranty. Users can purchase securely with the platform's one-click checkout 'Buy' button with buyer protection too. 

In tandem, this partnership marks the launch of Carousell Group's Brand Solutions, streamlining the process for brands to add resale options for their customers. This initiative revolutionises how brands integrate resale and offers trade-in programs, as well as resale-as-a-service solutions. 

Carousell Group's Brand Solutions is tailored to each brand's unique requirements and directly benefits both brands and consumers in today's eco-conscious market, added the release. 

“Sustainability has been a core tenet of Decathlon’s business. Besides enhancing our production process to produce quality items in an eco-conscious manner, it is important to further extend our product life cycle," said Nathaniel Gregory, circular economy and services lead, Decathlon Singapore. 

"Having a partner such as Carousell whose brand and user community are passionate about the circular economy gives us an increased avenue to reach out to more people who can, in turn, be advocates for a more sustainable future.”

JJ Eastwood, senior vice president, brand solutions, Carousell Group said: "Carousell has been at the heart of the circular economy across the region for over a decade, with the goal of making secondhand transactions more trusted and convenient. Our partnership with Decathlon advances this mission, significantly benefiting buyers and sellers alike. Sellers enjoy the convenience of a buyback program." 

Eastwood added, "Meanwhile, buyers on Decathlon's official second life store on Carousell are assured of quality, thanks to thorough inspections and warranties. This partnership marks the first of many new brand partnerships, ranging from trade-in initiatives to end-to-end resale as a service programs.” 

This initiative comes after Decathlon unveiled its new identity and logo last week. 

Since the beginning of its journey in 1976, Decathlon has always believed in the vital role sports plays in helping societies to be healthier and happier, it said at the time. With a long-term ambition to accelerate its mission for the good of societies and the planet, a new purpose was born to move people through the wonders of sport.

Anchored to this purpose, Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company. Core to the customer experience is an evolved brand that it is now introducing. 

Decathlon’s new brand identity reflects the brand’s ambition while celebrating its past. Along with a dynamic blue, it now welcomes a new brand icon – “the orbit” –expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:  
Decathlon SG shows how far a small gift can go in transforming lives 
Decathlon picks new media agency for SG market  
Decathlon SG unveils Data Lab to build a digital ecosystem and break silos