DBS and Agoda partner up to elevate customers' travel experiences

DBS has partnered with digital travel platform Agoda to unveil a new reward points redemption system that exclusively caters for the bank's Hong Kong customers.

This new collaboration aligns with Agoda's commitment to working with partners to enhance consumers' access to a wide choice of great-value travel deals.

As part of the partnership, DBS Hong Kong credit cardholders can use DBS$ and COMPASS Dollar to cover the hotel stays when they make reservations on Agoda, They can log in through a designated Agoda website and select their preferred hotel accommodation. After that, they will be redirected to the DBS platform for registration. 

After linking up the redemption function to the platform, cardholders can select the amount of DBS$ or COMPASS Dollar to redeem. This allows those who may have insufficient points to partially offset the booking costs. This also aims to bring cardholders a seamless redemption experience while making hotel payments at the site. 

Additionally, DBS Black World Mastercard cardholders can enjoy additional rewards redemption discounts through the month of March. While this partnership is launched in Hong Kong, it will extend to other DBS markets in the near future, according to the release. 

Emily Ip, head of cards and unsecured lending, consumer banking group and wealth management, DBS Bank (Hong Kong), said: "DBS is excited to team up with Agoda to provide customers with a unique way to make the most of their reward points which demonstrates DBS's ongoing commitment in offering DBS credit cardholders more than just rewards, but meaningful experiences and gateways for adventuring, exploring and enriching our customers' travel experiences."

Damien Pfirsch, chief commercial officer, Agoda said, "Getting great travel deals just got so much easier for Hong Kong DBS credit cardholders with this latest partnership. Helping DBS customers to 'earn and burn' loyalty points when purchasing travel products, which provides a win-win for our DBS partner and their customers. At Agoda, we constantly seek ways to provide our partners with innovative products and features that help them to further enhance their customers' loyalty."

MARKETING-INTERACTIVE has reached out to DBS for more information.

Don’t miss: DBS HK and Lukfook Group sign HK$326m sustainability loan

Back in November, DBS Hong Kong and Lukfook Group signed Lukfook’s first sustainability-linked loan of HK$326 million, as part of Lukfook's commitment to achieve environmental protection-related goals.

This comes as part of Lukfook’s three-year corporate goal, which aims to reduce the company's energy consumption intensity and greenhouse gas emissions intensity through environmentally friendly practices across its operations and production activities.

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