DARLIE picks FCB KL to brighten up creative, digital and social work

Hawley & Hazel, the owners of the DARLIE brand has appointed FCB Kuala Lumpur as its creative, digital and social media agency of record for Malaysia following a pitch. A+M understands the appointment is for two years.

Ian Chew the general manager of Hawley and Hazel Malaysia said: “What impressed us about FCB was its commitment to understand the intricacies of the brand and the category challenges. The agency’s leadership team has been hands-on from the very first meeting. And in the reviews leading up to and during the pitch itself, it was very clear that the work was strategically and creatively on point.”

Shaun Tay co-owner and CEO of the FCB Malaysia Group said DARLIE is a brand that the team had really wanted to work with "as the people driving it are awesome and their ambitions, utterly inspiring". "There’s tremendous opportunity to create work that will unleash the brand’s full potential," he added.