Crocs picks digital agency for SG

Footwear brand Crocs has picked data, creative and performance marketing agency Jaywing to manage its paid search and paid social across Australia and Singapore, according to a statement by the agency. 

Jaywing will need to drive sales and generate new customers for Crocs, delivering an enhanced return on marketing spend.

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“Crocs is an iconic brand with a global reach and we are honoured to have been chosen as their strategic partner for these key markets," said Raimundo Campbell, commercial director of Jaywing.

 "We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore," he added.

Crocs is the latest major win for Jaywing and comes after it was appointed by Future Super for paid media strategy and execution. The a2 Milk Company also appointed it to lead SEO and to amplify digital content and PR across its suite of platforms.

Recently, Cros also named Cedric Wceke as its new APAC PR and communications lead as of November last year.

 Wceke was previously with Circles.Life as its regional laed of public relations where he worked with leadership to formulate, implement, and sustain communication across five key markets to position Circles.Life as a lifestyle brand of choice. 

Wceke has also held roles in companies such as Shopee, Sennheiser and Grey Group. 

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