Crocs goes a 'lil bigger' with Lil Nas X as new global brand ambassador

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American footwear company Crocs has named American rapper and singer Montero Lamar Hill, otherwise known as Lil Nas X, as its new global brand ambassador.

Crocs took to Instagram to break the news on June 29 after it uploaded a video teaser of the rapper’s silhouette with the caption, “Want a Lil more?”. It then followed up with a post of Lil Nas X wearing the brand’s latest height collection, with the caption, “You wanted more? We’re giving you more. Go Lil bigger”.

Crocs also took to promoting its latest global brand ambassador on its official site, with a photo campaign of Lil Nas X posing with the collection’s “Siren Clog” and the tagline “Nothing Lil About it”. The brand’s newest height collection stars bulky platform shoes and styles offered in a variety of colours.

Don't miss: Boucheron names Han So Hee as first Korean global ambassador

According to media reports, Lil Nas X expressed his excitement on his collaboration with the brand, noting that the styles are "sick".

The appointment comes shortly after the rapper was named brand ambassador of French luxury fashion house Louis Vuitton. He shared the new partnership on his Instagram page where he was seen putting on Louis Vuitton’s beauty products along with the hashtag #YSLBeautyPartner.

The news comes just as luxury jewellery and watch house Boucheron appoints South Korean actress Han So Hee as its first Korean global ambassador. Boucheron took to Instagram to break the news on 26 June, with a post of Han So Hee donning its jewelry.

Commenting on the collaboration, Boucheron said, “We are thrilled to start this new journey with Korean actress Han So-hee as we share the same values. Remaining singular, stylish, and bold has always been part of her role choices as an actress and self expression in daily life and is true to the free spirit of the Maison. She embodies strength and protection which is [a] reflection of our iconic Quatre collection.”

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