Corona brings the Olympics around the world in elaborate campaign

Corona Cero is celebrating every golden moment in life with a new activation called "Golden Venues". The campaign comes shortly after the beer brand was named the first-ever beer sponsor of the Olympic Games. 

The activation brings the same seats as from the Olympic Games venues in Paris to iconic travel destinations across four continents.

In addition, the initiative invites fans to reconnect with nature and gives them the opportunity to embrace their own golden moments every day as part of Corona Cero’s "For every golden moment" campaign.

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As part of the activation, the brand is featuring "Golden Venues" in 11 outdoor settings across nine countries, including renowned spots such as Arpoador beach in Rio de Janeiro, Brazil, the Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia.

Other locations include the Thames Riverfront in London, Coatepeque Volcano in El Salvador, San Carlos de Bariloche in Argentina, Pichilemu in Punta de, Lobos in Chile as well as South Africa's Signal Hill in Cape Town, the Atlantic Ocean, Lion's Head and the iconic Table Mountain. 

In Asia, "Golden Venues" will be set in Morito Beach in Japan where it is known for its stunning views of Mt. Fuji. 

The locations were selected for their remarkable sunsets, scenic beauty and cultural significance, offering visitors a unique opportunity to enjoy a touch of the Olympics amidst spectacular natural settings.

“From Greece, Brazil, Japan, South Africa and Argentina, Corona Cero is offering this gift to fans as an opportunity to experience the Olympic golden moment feeling through Golden Venues,” said Clarissa Pantoja, vice president of Corona global.

“By bringing the same seats as from Olympic Games stadiums used throughout Paris to these incredible locations worldwide, we are reminding fans that golden moments not only exist within the Olympic Games, but also in the beauty of nature that’s around all of us," said Pantoja. 

In selected locations, the brand will be offering free concerts by local bands near the "Golden Venues" locations.

“As the world anticipates the start of the Olympics, we are proud to see Corona Cero bring a touch of the Games to these global iconic locations for more fans to connect to their golden moments,” said Anne-Sophie Voumard, managing director IOC Television and Marketing Services.

Meanwhile, "For every golden moment" features a brand film that mirrors every Olympic Gold moment with a life experience. 

For example, an Olympic platform diving event is mirrored with a life experience of cliff diving when on holiday with friends. 

The campaign was done in collaboration with Grey. 

"We wanted to not only say, but show the world, that golden moments can happen everywhere. The Olympic feeling goes way beyond the games, and we’d like to give the world the ability to feel that same feeling every day," said Gabriel Schmitt, Grey's global chief creative officer.

"By bringing the same seats as from the Olympic stadiums in Paris to stunning venues around the world, Corona Cero is reminding everyone to enjoy these moments," added Schmitt. 

With the Olympics around the corner, more and more brands are partnering up with teams to celebrate and show support. Recently, the U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal have partnered up to invite ​supporters ​of Team USA to come together in a​n immersive​ world​ that it has built on Roblox​.

These first-ever custom experiences on Roblox promise users an opportunity to watch the Olympic and Paralympic Games highlights, as well as opportunities to engage with Team USA athlete characters on the platform.

Titled “The Team USA Ultimate Obby", the experience features 20 athletes, video highlights of competitions, and special digital items ​with athletes sharing in on their sales’ proceeds. 

Picture courtesy of Corona/Instagram

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