Content 360 2025 Singapore
ComfortDelGro and Gojek tie-up to address driver shortage and share resources

ComfortDelGro and Gojek tie-up to address driver shortage and share resources

share on

ComfortDelGro and Gojek have tied up to jointly explore ways to address key issues affecting the point-to-point transport industry, including driver shortage. The two companies have agreed to look at providing Gojek users with access to ComfortDelGro taxis via the Gojek app to help address the driver shortage issue that is currently facing the industry.

During the two-year partnership, both parties will also explore other areas of collaboration including the sharing of resources which will benefit drivers and passengers. These include electric vehicle and ancillary revenue opportunities, as well as support solutions such as insurance, driver training and vehicle maintenance. According to ComfortDelGro, more details will be announced over the course of the next few months. When asked if the partnership will involve combined marketing efforts, ComfortDelGro's spokesperson reiterated that both parties are still at discussion stage. There is also no monetary investment at this point.

Jackson Chia, ComfortDelGro Private Mobility group CEO, said the collaborative effort is a win-win situation for all stakeholders involved and is excited at the possibilities that it will bring to the industry as well as drivers and customers.

"By looking at how we can improve the fulfilment rates, we are essentially improving driver welfare. Better fulfilment rates translate to more earnings for drivers, and that in turn, will encourage vocational licence holders to consider rejoining the P2P industry. It will then improve the level of service to commuters as having a bigger pool of drivers means less waiting time for them," Chia added.

Meanwhile, Gojek Singapore's GM, Lien Choong Luen, said working with ComfortDelGro to combine its fleets will enable the company to better meet the increasing demands for rides and boost the availability of orders for drivers, increasing their earning opportunities while at the same time reducing waiting times for passengers.

Related articles:
ComfortDelGro makes swift rectification after woman with dementia dropped at wrong location
ComfortDelGro ties up with Alipay+ to accept mobile payments from MY and Korea
ComfortDelGro to review rebranded 'Z' logo on app commonly associated with Russia invasion
Gojek SG makes content push with spooky Halloween podcast
Gojek SG hands out exclusive BTS postcards in next phase of campaign
Gojek clarifies media reports of Malaysia debut

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window