Coke Studio PH releases trendy video vinyl ahead of next season

Coke Studio, the global music platform known for artist collabs, is gearing up for its highly anticipated season eight in the Philippines and to fuel the excitement, it has dropped a limited-edition Coke Studio Video Vinyl, a retro masterpiece with a modern twist.

Coke Studio was launched in the Philippines in 2017 and globally in 2022, and it is known to be a global music platform catered to and known for artist collaborations. The brand has also aimed to continue producing boundary-pushing music experiences as well as to redefine the connection between artists and audiences.

These collector’s edition Video Vinyl records aim to celebrate Coke Studio’s spirit of collision of bringing together artists from different worlds to create fresh sounds. They will be implementing the Zoetrope technique, one of the earliest forms of animation, to bring the vinyl concepts to life when spun.

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Each vinyl showcases a song from season seven, a track born from the collaboration of multiple Filipino music legends and rising stars and music icons from today’s generation.

The intricate details of the design itself feature the diverse artists that breathe life into each song, offering both a visual and auditory narrative.

Additionally, in line with Coke Studio's recognition of the current generation's tendencies to jump into trends that feed their nostalgia and bring back fond memories, the vinyl's design is paired with music from past Coke Studio seasons. The brand sees this as a perfect juxtaposition for today’s music lovers—a generation enamored with the authenticity and tactile feel of retro artifacts.

Teejae Sonza, senior marketing director for Coca-Cola Trademark in ASEAN and South Pacific shared that the launch of the Video Vinyl serves as a sneak peek of what to expect in the upcoming season of Coke Studio in the Philippines. Additionally, it also alludes to some unexpected fan focused surprises for Coke Studio in other countries across ASEAN and the South Pacific regions.

"Coke Studio thrives on the beauty of fusion and the wonderful serendipity of unexpected harmonies and genres,” said Sonza.

“These Video Vinyls capture the magic of Coke Studio in a unique format, reflecting our commitment to blending artistic mediums and musical genres in a way that excites and inspires," she added.

Sonza further explained that the Video Vinyl has enabled Coke Studio to connect with its strong music fan base beyond live experiences. It epitomises the 'real magic' of Coca-Cola, and it reflects the brand's forward-thinking in actively bringing disparate worlds together, especially in the ASEAN and South Pacific regions.

In line with the launch, Coca-Cola engaged some of the visionary illustrators of today such as Vanilla Chi, Rakhmat Jaka, and Mathieu Labrecque to be the source of inspiration for the artwork of these collectibles. The artwork features hidden gems, secret messages, and shoutouts that echo the stories of the musical artists.

The brand recognises that these easter eggs are deemed as a treasure trove and a love letter to true music fans, rewarding them with a deeper connection to the artists and the music.

"The Coke Studio Video Vinyl is analogue and digital at the same time, retro yet totally now," said Nikhil Panjwani, executive creative director at Ogilvy Singapore. "It's a celebration of yesteryears tailored for today's sensory explorers. It's music you can see and hear – a true embodiment of real magic." he added.

Unveiled by Coke Studio Philippines artists and a select group of publishers, radio DJs, and members Coke Studio's fanbase, the Coke Studio Video Vinyls have sparked excitement for their new season and hinted at surprises for its fans. According to the brand, these limited-edition vinyls are seen to be more than just records, and they embody a canvas of inspiration, inviting the new generation to rediscover the allure of the past while immersing themselves in the present innovations.

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