Club Med names new vice president of marketing

Club Med has named Valerie Loy as its new vice president of marketing in East, South Asia and Pacific.   

Loy will lead the marketing team in the region, leveraging on her experience as a digital and social native and employing the art and science of storytelling with a special focus on data-driven integrated and omni-channel marketing. In her new role, Loy will also focus on new resort openings in Asia.

Loy’s priority is to elevate Club Med’s brand positioning within the premium hospitality space and to align with the company’s focus on exceptional upscale experiences in 2023. She will continue to build brand equity for Club Med and solidify its leadership as the preferred all-inclusive ski, mountain and sun holidays for families and adventurous couples. Based out of Club Med’s office in Singapore, Loy reports to Rachael Harding, chief executive officer of ESAP.

“As travel behaviours evolve and continue to impact how we engage and stay relevant to our guests, it is more important than ever to leverage current trends and tools that enable valuable insight into the future of travel. This will require innovative approaches as we continue the next phase of strategic growth within the region,” said Harding. Harding added that Loy’s experience in the hospitality industry coupled with experience leading regional teams and a creative passion for data-driven animations will only enhance the strength of Club Med and help to identify new opportunities that drive value to Club Med’s regional resorts.

With over 15 years of experience in the field, Loy most recently served as regional director of public relations and marketing communications in the Asia Pacific region for Four Seasons Hotels and Resorts, having joined the group in 2018. 

Prior to this, she has been with notable hospitality brands such as with Swissotel Hotels and Resorts, Pan Pacific Hotels and Resorts, and Raffles Hotel Singapore. Earlier in her career she also held positions in the consumer electronics and public relations consultancy space. A familiar personality in the industry, Loy is also sought after for her insights and has been on the panel of conferences, addressing key thought-leadership topics of interest such as the future of influencer and social media marketing. She has also led various teams to garner a variety of awards and was also a judge at industry awards.

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