Club Med hands media mandate to EssenceMediacom China

Club Med has named EssenceMediacom China as its traditional and digital media planning and buying agency. The company appointed EssenceMediacom after a competitive pitch and the partnership is effective immediately.

The cooperation kicks off in February by launching a spring outing campaign. A range of travel options will be placed on popular social platforms to attract more Chinese audiences especially after the COVID pandemic.

Commenting on the new win, Benjamin Wei, CEO EssenceMediacom China, said, “I’m thrilled to see the partnership between EssenceMediacom and Club Med. Borne out of two pioneering agencies – Essence and MediaCom, the brand new EssenceMediacom is committed to delivering marketing breakthroughs for brands. Therefore, we’ll find new opportunities for Club Med by Disrupting the old models across media, creative, innovation and analytics. My team and I are very confident to seize the opportunities on helping the client rebound and grow their businesses..”

Meanwhile, Lucy Guo, vice president of marketing, Club Med China said, “Club Med has a long track record of taking the lead in innovation, growth and quality, and therefore we were looking for the EssenceMediacom to demonstrate the capabilities of innovation and data usage to reach our various target audiences precisely. We look forward to working with the EssenceMediacom to drive growth together in the near future.”

MARKETING-INTERACTIVE has reached out to Club Med for more information. 

Don't miss: Club Med names new vice president of marketing

Most recently, Club Med has named Valerie Loy as its new vice president of marketing in East, South Asia and Pacific.   

Loy will lead the marketing team in the region, leveraging on her experience as a digital and social native and employing the art and science of storytelling with a special focus on data-driven integrated and omni-channel marketing. In her new role, Loy will also focus on new resort openings in Asia.

Loy’s priority is to elevate Club Med’s brand positioning within the premium hospitality space and to align with the company’s focus on exceptional upscale experiences in 2023. She will continue to build brand equity for Club Med and solidify its leadership as the preferred all-inclusive ski, mountain and sun holidays for families and adventurous couples. Based out of Club Med’s office in Singapore, Loy reports to Rachael Harding, chief executive officer of ESAP.

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