City Super Group introduces new measures for sub-brands to promote environmental conservation

In support of this year's World Environment Day theme "Beat Plastic Pollution", City Super Group is introducing a new series of measures to be implemented in stages from 5 June, in a continuing effort to advocate environmental conservation.

The initiative will see the group's subsidiary brands such as city'super, LOG-ON, Little Mermaid implementing new measures including the introduction of reusable FSC-certified eco-friendly paper shopping bags as an alternative to plastic shopping bags; lending reusable ice gel packs to replace single-use bags of ice, using eco-friendly honeycomb paper wrap in place of plastic bubble wrap for fragile items, and wrapping meat and cheese products in plastic-free paper.

The stores will also launch new multifunctional self-service ECO stations, collecting polystyrene, and facilitating the reuse of shopping bags and paper box packaging. These efforts are expected to achieve an estimated reduction of over 1.5 million pieces of plastic products per year, reducing the impact on the environment, according to the release. In addition, a portion of proceeds generated from these measures will be donated to WWF-Hong Kong for conservation and education purposes. 

Don't miss: Watsons increases Sustainable Choices products to 8,000 as part of sustainability commitment

While "Say No to Plastic" is the first phase of the company's commitment to advocating environmental protection, City Super Group will launch a new ESG website at the second phase as part of a larger blueprint to promote sustainable development. The ESG website will provide up-to-date information on the group's latest policies and community events in three major areas, the environment, social responsibilities and corporate governance, with a particular focus on consumer health material. 

The group is committed to inspiring a better lifestyle in customers in a sustainable way, according to the release. In addition to its committed efforts to reduce plastic and other waste, it has implemented a multitude of green policies supporting environmental protection, including carbon reduction and energy saving, supporting local agriculture, promoting low-carbon diets, the purchase of eco-friendly seafood certified by MSC and ASC, supporting the eco-friendly development of the fishing industry, committing to not to sell endangered species such as Japanese eel, wild bluefin tuna and red grouper, implementing policies to promote non-agriculturally bred chicken eggs, supporting fair trade products and more. 

MARKETING-INTERACTIVE has reached out to City Super Group for more information.

Related articles:

Deliveroo dives deep into sustainability with new round of rider upskilling programme
Carbon Wallet and six beauty brands step up commitment to sustainability this Earth Day
Watsons increases Sustainable Choices products to 8,000 as part of sustainability comitment
Cathay Pacific dives deep into sustainability with creative woodcraft collection

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/