Christina Lim leaves NTUC FairPrice for Dentsu Singapore

NTUC Fairprice director of brand and marketing Christina Lim has taken up a new role as managing director at Dentsu Singapore. Her appointment is effective 15 May 2017 and will see her reporting to Rosalynn Tay, CEO of Dentsu Aegis Network Singapore.Prior to Lim’s appointment, Tay, was double-hatting as the CEO of Dentsu Aegis Network Singapore and Dentsu Singapore since her appointment in 2015. She will focus on continuing the strong growth momentum of Dentsu Aegis Network Singapore and its 10 network brands.In her new role as managing director of Dentsu Singapore, Lim will work closely with Andy Greenaway, executive creative director of Dentsu Singpore, and report directly to Rosalynn Tay, CEO of Dentsu Aegis Network Singapore.Prior to her new role, she spent 10 years at NTUC Fairprice. She helped transform the homegrown grocery retailer into a progressive and innovative brand in its field. She also spent 18 years in the advertising industry where she also took on senior positions in Publicis Singapore, TBWA Singapore and EURO RSCG Singapore (now known as Havas Worldwide Singapore) and has worked on blue-chip clients such as Hewlett Packard, AVIVA, Western Union and Dell.Rosalynn Tay, CEO of Dentsu Aegis Network Singapore said: “As Dentsu Singapore continues to scale exponentially, Lim’s appointment is a timely arrival of talent and I couldn’t be more pleased of her addition to our leadership bench. Lim has proven herself an innovative mind with an in-depth understanding of consumer-brand dynamics within the Singporean landscape – qualities integral to driving the business that is Dentsu Singapore.”“Dentsu Singapore has woven itself into the fabric of the Singaporean advertising landscape –especially in the recent years, and I’m excited to be part of a business that is both forward thinking and transformational. I look forward to building new insights to spark interaction between the brand and its clients as we find meaningful connections and beneficial business solutions,” said Lim.