Chow Tai Fook picks new PR agency for HK

Chow Tai Fook has appointed local PR agency Flare Communications to handle its integrated communications duties for Hong Kong. The appointment lasts for one year.

Under the appointment, the brand will be working with Flare on integrated strategies development and advice, media relations and joint promotions.
The agency was also chosen to support Chow Tai Fook’s holistic campaign celebrating its 95th anniversary this year.

The collaborative work will roll out by mid-April this year.

Most recently, Chow Tai Fook unveiled a new campaign featuring an exclusive collection of jewellery. The collection aims to show that each diamond is a unique treasure from the Earth and should be given meaning by representing the notable relationships close to people’s hearts.

As a prelude to the campaign, Chow Tai Fook introduces the Dancing Lily Collection to celebrate the wonders of love. Inspired by the delicate form of the lily-of-the-valley flower, the collection features vibrant clusters of diamonds meticulously arranged to exemplify the beauty of this motif. Symbolising purity and happiness, these ethereal creations are designed as a blessing of everlasting love.

Inspired by the everlasting guiding star since ancient times, the “Lodestar” Collection leads consumers to their goals, giving them the courage to pursue a brilliant life, and unleashing their confidence and unique beauty.

Don't miss: Chow Tai Fook seeks to remove Giordano's CEO

On the other hand, Chow Tai Fook, which holds a 24% stake in Giordano International, was seeking to remove Peter Lau from his role as chief executive officer of the company, after it failed to acquire Giordano in 2022.

According to a stock exchange filing on Monday (5 February), Sino Wealth International, a subsidiary of Chow Tai Fook owned by billionaire Henry Cheng (鄭家純), has made the requisition to remove Giordano's Chairman and CEO Peter Lau from his position. Sino Wealth International holds approximately 24.06% of the total issued shares of Giordano.

Sino Wealth has proposed to remove Peter Lau from his position as chief executive and director of Giordano and to appoint Currie Colin Melville Kennedy as the new chief executive of the company with immediate effect on or as soon as possible after the date of the passing of the relevant resolutions. One of Ng's previous positions was as the managing director of Adidas AG in China, according to HKEJ. 

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