Chocolate Finance takes to the streets with quirky pink Santa in new activation

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'.

Earlier this week, pink Santa cropped up in Haji Lane, Paya Lebar Quarter and Orchard Road, along with his elves and a sack brimming with surprises, challenging people to bring out their funniest and happiest selves to win prizes that truly make life richer.

Don't miss:

Participants were invited to make Santa smile and partake in a fun dance to stand a chance to win a variety of prizes. Gifts such as Apple AirPods, infrared sauna experiences at Trapeze Rec. Club, SGD$50 Neon Pigeon Gift Cards, and Chocolate cash returns were up for grabs. One lucky winner also walked away with a pair of flight tickets to Japan.

"Following our successful launch and recent rollout of the Chocolate debit card, we wanted to give Singapore more reasons to smile, especially during one of the merriest times of the year. From happy money to happy experiences, we strive to define not just a new class of products but also a new, happy way to think about your finances,” said Anushka Yadav, chief creative officer at Chocolate Finance.

The activation was rolled out in partnership with TAO, Media Monks with PR support from Bud Communications.

Those who missed out the physical activation can still partake in its Pink Santa 12 Days of Christmas Giveaway via Chocolate Finance’s Instagram page.

This comes shortly after Chocolate Finance and GXS Bank went head-to-head in an ad war as it made a bid for consumer's attention. 

In October, Chocolate Finance said that its top-up programme rate will be decreasing from 4.2% p.a. to 3.6% p.a for the first SG$20,000 of funds from 1 November. 

"We are revising our returns to 3.6% p.a. on your first SG$20k, 3.2% p.a. on the next SG$30k, and a target of 3.2% p.a. on amounts above," it said. 

GXS Bank decided that this was a good time to take a not-so-subtle jab at Chocolate Finance by announcing a savings promotion that offers up to 4.3% p.a. in returns. 

In an ad seen by MARKETING-INTERACTIVE, GXS Bank says:

It's time to let your savings grow with rewards [that are] sweeter than chocolate.

GXS Bank then goes on to talk about how consumers can earn up to 4.3% p.a. in interest when they deposit SG$50,000 into boost pocket and enjoy 3.28% p.a. interest plus SG$128 cashback. 

Chocolate Finance was quick to hit back over the weekend with a subtle Instagram video showing a game of tic-tac-toe. 

In the boxes, Chocolate Finances axes out things such as 'lock-in periods', 'first-come-first serve' and 'cashback', an almost direct jab at the GXS Bank ad. 

It instead puts smiley face circles on words such as 'no hoops', 'no complex criteria' and 'no lock-ins'. It then says:

Guess who'll win this game.

"What’s our game plan? Ditch the hoops, lock-ins, and complicated criteria — let’s go straight for the win," it wrote in the caption. 

Related articles: