Chariot Agency sponsors MY pickleball teams as sport grows in popularity

Chariot Agency has unveiled its sponsorships of two Malaysian pickleball teams, Infinity Sports Academy and Subang Jaya Pickleball Club to develop the sport on a competitive level both locally and globally. 

Through the sponsorship, the agency aims to ensure that Infinity Sports Academy and Subang Jaya Pickleball can focus on their training, competitions, and overall performance rather than having to seek funding for tournament entries, equipment, and travel expenses. The agency also hopes to empower brands to rise together with the sport's presence on a global scale. 

According to the agency, pickleball has been steadily gaining popularity in East Malaysia, followed by urban centers such as Kuala Lumpur, Johor Bahru, and Penang, since its introduction to the country in 2019. The agency also noted that the sport has experienced explosive growth, with the Asia-Pacific (APAC) region projected to see a 24.5% annual growth rate from 2024 to 2029. 

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Additionally, Chariot said that several state governments in Malaysia have begun investing in pickleball infrastructure and grassroots programmes. 

Adrian Cheah, managing director of Chariot said, “We saw our chance to be a part of a growing sports institution, and all the opportunities that came with it. Effective marketing is deeply rooted in understanding what motivates people. And sports has always been an avenue to inspire and excite, something that fans of pickleball have demonstrated in spades."

He added, "We believe that by supporting these teams, we are not just investing in their success, but also our own. Diversifying our interests will help us understand people better and provide insights that we can implement in the work we do for our clients. We invite brands that share our vision to join us in elevating these teams and making a lasting impact on the sport."

Jimmy Liong, founder Infinity Sports Academy said,“Having Chariot as a sponsor allows us to focus entirely on training, development, and competing at the highest level."

"Pickleball in Malaysia is at a crucial growth stage, and with the right support from brands, we can accelerate its development and bring local talent to international prominence. We hope more companies will recognise the potential of this sport and join us in this journey," he added.

In tandem, Gee Ci Long, capatin of Subang Jaya Pickleball Club, said “Pickleball is more than just a game, it’s a growing movement, and we want to be at the forefront. With Chariot’s support, we no longer have to worry about the financial constraints that often limit our participation in key tournaments. This partnership allows us to focus on training and competing at our best. We look forward to seeing more brands step in and help drive the sport forward.”

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