Changi Airport Group's new campaign invites people to 'just go'

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Changi Airport Group (CAG) has revealed the launch of its latest campaign in hopes to encourage more spontaneity in travel. Titled “Shall we just go?”, the campaign aims to show that one can enjoy the thrill of travelling without the hassle of planning every minute of the trip. The campaign was also launched in partnership with Trip.com and Trust Bank, featuring offerings by Trip.com and travel solutions by Trust bank.

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The campaign will feature six different mystery destinations and is open to any Singaporeans who are ready to fly within the next 30 days. Winners will be whisked away to a destination for the payment of just S$1. The prize package includes a pair of return air tickets and SG$500 of Trip.com vouchers for accommodation.

Each of the six mystery destinations in the 12-week campaign is served by direct flights from Changi Airport within a four-hour flying radius. Two winners will be selected every week, with one of them being a Trust Bank customer along with another two additional winners to be selected towards the end of the campaign to choose their holiday destination from any of the six featured.

Lim Ching Kiat, Changi Airport Group’s executive vice president for Air Hub and Cargo Development said: “We see this campaign as the start of a movement aimed at promoting ‘simpler’ travel, leveraging the wide connectivity that Changi Airport offers as an air hub, affordable airfares, and the numerous lesser-known destinations in the region waiting to be uncovered for that unique experience you can call your own.”

He adds that the campaign also supports the group’s airline partners and the myriad of destinations that they fly to.

The campaign is part of a broader campaign under a Memorandum of Understanding (MoU) signed between CAG and Trip.com Group to spur travel. The MOU deepens the partnership between the two companies, tapping into Trip.com’s reach in the world’s outbound travelling market and Changi Airport’s strong connectivity to cities in the SEA region.

Other campaigns in the pipeline aims to promote travel between Singapore and China, with one of them geared towards inspiring Singaporean travellers, especially the younger demographic, to discover the lesser-explored secondary cities in China.

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