Changi Airport's new campaign brings passengers to mystery destination

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Changi Airport Group (CAG) has launched a new campaign and contest that will take passengers to mystery destinations. From now until 31 March 2024, CAG is giving away a pair of return economy tickets to a mystery city every week for four weeks as part of its "Travel A to Z" contest.

As part of "Travel A to Z", CAG will unveil four letters, one per week with each representing a city. Interested participants have to identify the city from the letter of the week featured in its campaign video in order to stand a chance to win return flight tickets to that destination.

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The correct answers to the weekly mystery city will be announced one day after the draw to that location closes.

In addition, each entry gives participants a chance in the grand draw to win return air tickets to any of the 26 cities from A to Z.

All five winners, from the weekly letter of the week and the grand draw, will be picked after the contest closes on 31 March. Winners will be notified via a phone call on the mobile number they used to participate, and via a follow-up email.

"The old flight information flip board at Terminal 2 was special for many passengers. Now that Terminal 2 has fully reopened, we wanted to celebrate the “return” of the flaps at the Flap Pix display in the terminal. The A to Z campaign also highlights the many interesting places one can explore around the world, with many just one flight away from Changi. We invite travel enthusiasts to take this opportunity to win tickets and add another tick to their bucket list," said Ivan Tan, group senior vice president, corporate and marketing communications at CAG, when MARKETING-INTERACTIVE reached out.

The "Travel A to Z" campaign contest follows CAG's "Shall we just go?" campaign in October 2023, which aimed to show that one can enjoy the thrill of travelling without the hassle of planning every minute of the trip.

The campaign was also launched in partnership with Trip.com and Trust Bank, featuring offerings by Trip.com and travel solutions by Trust bank.

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