Cetaphil MY picks actress Mira Filzah as brand ambassador

Skincare brand Cetaphil Malaysia has appointed Malaysian actress and entrepreneur Mira Filzah as its new brand ambassador. 

As brand ambassador, Mira will represent the brand and serve as an inspirational figure to encourage women of all ages to embrace a skincare routine.

According to Cetaphil, Mira is a beacon of inspiration, showcasing how one can balance a demanding schedule while still embracing the importance of skin health. Her alignment with the brands' ethos of "We do skin, you do you" accentuates the nature of the brand and reflects it as an approachable, down-to-earth and sensible approach to skincare. 

Don't miss: Check out Cetaphil's catchy new CNY jingle 

Her role as a multi-talented professional and dedicated mother also embodies the essence of contemporary women who, despite their busy lifestyles, prioritise skin health, said Cetaphil in a statement. 

“Joining forces with Cetaphil is more than just a partnership – it’s a celebration of self-love. As a working mom, I understand the juggle, but skincare is an essential daily ritual to maintain skin health. I’m honoured to be part of Cetaphil, inspiring others to do the same," said the actress. 

As part of the partnership, the brand anticipates a series of engaging initiatives, exclusive events, social media campaigns, and promotions. These efforts are all geared towards enhancing the skincare experience for Malaysians. 

The partnership is set to kickstart this Ramadan, marked by Cetaphil's "30 hari sihat Raya berseri" campaign. The campaign aims to reach out to as many Malaysians as possible to champion skin health throughout the 30-Day Ramadan period.

On top of partnering with Mira, the campaign extends its reach from the digital sphere to on-ground activations, including a specially designed kombi van that will tour various locations.

The heart of the campaign lies in encouraging Malaysians to adopt a simple yet effective three-step routine using its Cetaphil CORE range. The skincare routine aims to empower individuals to achieve Raya-ready radiant skin, emphasising the importance of consistent, yet simple skincare practices during the holy month.

“Our goal is to weave a meaningful narrative throughout this campaign, making it a purposeful journey for everyone during Ramadan. Through strategic activations and partnerships with influential figures such as Mira Filzah, we aim to touch the lives of Malaysians and raise awareness regarding the significance of maintaining one's skin health," said Cindy Tiu, country manager of Galderma Malaysia. 

"While the primary focus of Ramadan is on spiritual growth, self-discipline, and fostering empathy, we recognise that the concept of self-care is equally important during this holy month." 

Adding to the festive excitement, Cetaphil is also unveiling its nationwide 'Buy & Win' campaign, offering shoppers the chance to win prizes worth up to RM48,000. Prizes include an IKEA makeover, a 2D1N staycation at the hotel of their choice, and petrol vouchers.

Moreover, from now until 30 April 2024, shoppers can stand a chance to win an exclusive Mira Filzah shawl when spending a minimum of RM100 on Cetaphil Bright Healthy Radiance products in a single receipt.

In addition, Cetaphil is also partnering with Malaysian homegrown brands in their "Kampung Pink POWA" campaign, which focuses on their Cetaphil Bright Healthy Radiance range for achieving bright, healthy, radiant skin in as fast as 14 days.

Featuring local brands such as Mira Filzah Shawls, Petit Moi, So.lek, and more, shoppers can redeem exclusive promo codes on Cetaphil’s website or stand a chance to win Cetaphil Bright Healthy Radiance product samples.

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