Qualtrics Hero Banner 2024
CelcomDigi name CEOs following merger

CelcomDigi name CEOs following merger

share on

CelcomDigi, the newly merged entity of Digi and Celcom Axiata, has appointed Idham Nawawi (picture left) as CEO and Albern Murty (pictured right) as deputy CEO. Both are incumbent CEOs of Celcom and Digi respectively.

Also confirmed were the appointments of the company’s board of directors and management team. Digi's CMO Praveen Rajan is now chief consumer business officer while Celcom Axiata's chief corporate and transformation officer Kamal Khalid is now chief transformation officer. Other members of the management team include chief corporate affairs officer Joachim Rajaram, chief technology officer Kesavan Sivabalan, chief sales and retail officer Cheng Weng Hong, chief strategy officer Erik Axel Sigurd Marell, and chief enterprise business officer Afizulazha Abdullah, among others.

CelcomDigi will establish an innovation company which will develop, partner, and commercialise next-generation digital solutions for Malaysian consumers and businesses. It will be led by Kugan Thirunavakarasu as chief innovation officer. The merger successfully completed on 30 November and CelcomDigi will now serve the growing digital needs of more than 20 million consumers, SMEs, and large enterprises nationwide.

A+M has reached out to CelcomDigi for additional information who will be leading the marketing team.

celcomdigi logo

Murty said both Celcom and Digi come into this merger with strong momentum on the back of their respective business and technology transformation journeys. "This puts CelcomDigi on solid footing to better serve our customers and to meet the rapidly increasing data demand in the coming years, with our stronger combined network, wider ecosystem of retail touchpoints and keen focus on delivering excellent customer experiences. This will be an exciting journey," he added.

Idham Nawawi said that today marks a significant milestone for the telecommunications industry, as two leading organisations combine their strengths and expertise to form a truly Malaysian company.

"Together, we have a stronger capacity to invest in new growth areas, to build innovative solutions leveraging 5G, AI and IoT and develop a stronger digital ecosystem for the nation. We are ready and fully capable to take our new company forward with the aim of advancing and inspiring society, as well as spurring new innovations and attracting more partners and investors to stimulate the local digital economy," he added.

News of the merger first broke last April and a year later in June this year, both parties received the green light for the proposed merger.

Related articles:
Celcom Axiata sees Merdeka as celebration of history and happiness
Celcom Axiata and Digi receive green light for proposed merger
MCMC may fine Celcom Axiata, U Mobile and Digi up to RM200k for failing to meet broadband standards
Celcom Axiata names new interim chairman
Axiata and Telenor in talks to merge Celcom and Digi

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window