CelcomDigi explores intergenerational bonds in heartwarming Deepavali film

CelcomDigi is showcasing the power of connection and technology in a new heartwarming short film titled "Inbam". 

"Inbam" explores the bond between generations through the story of two sisters Anjali and Lavinya. They embark on a mission to rekindle their grandmother's joy, reflecting on the profound happiness she experienced while making saris with her closest friends. As the sisters strive to revive these cherished memories, the film captures the essence of familial connections. 

The film is directed by Think Tank and encourages Malaysians to reflect on the traditions they hold dear and the intergenerational bonds that sustain them. At the same time, it invites viewers to see Deepavali as an opportunity to reconnect with loved ones and celebrate shared joy. 

Don't miss: This Deepavali brand film by MR D.I.Y is bound to make you cry 

“We hope this story resonates emotionally, prompting the audience to reflect on their own values and the bonds shared across generations—especially during Deepavali,” said Vix Chandra, executive creative director of Naga DDB Tribal.

“When we recognise this connection, we understand that it’s not just our celebrations that shine bright, but our inner joy, our Inbam, ignited by the relationships we nurture," added Chandra. 

"Inbam" was created in collaboration with Naga DDB Tribal and M&C Saatchi. 

The film will be available on CelcomDigi's YouTube and Facebook page. 

With Deepavali around the corner, many brands are releasing films to celebrate the festive season. Last week, MR D.I.Y released a heartwarming film titled "Petals of Memory" featuring a young man named Raju.

Raju returns home in time for the celebrations and meets with his father at their family flower shop and returns home to grandma sitting on a swing, with an orange flower in hand.

When Raju greets her, grandma mistakes him for 'Mohan'. Raju's father corrects grandma, and she later passes Raju the orange flower, asking him "Do you remember this?" The film later sees grandma continuously asking Raju if he remembers the flowers as he goes about his day. 

At the end of the film, Raju learns of the meaning behind his grandma's flowers and gifts her a bouquet on Deepavali, thanking her for "reminding him" of her love and care. 

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