Celcom Axiata and Huawei to develop digital service experience centre

Celcom Axiata and Huawei Malaysia are collaborating to develop an innovative Digital Service Experience Centre, based on Huawei’s customer experience management, geolocation, and analytics platform. The new experience centre will be constructed to visualise an interactive workspace through high-level technical cooperation and daily operations, improve network experience, strengthen marketing insight capabilities, and enhance personnel capabilities to accelerate digital transformation.

With this collaboration, Huawei will be rendering its support and resources to deliver the centre and provide consultants with the potential of the platform. It will also support Celcom's drive in delivering a consistent digital experience for all Malaysians. Huawei Malaysia will also be working closely with Celcom in talent competency development by providing a framework of network experience improvement and facilitating digital upskilling of Celcom employees via an integrated mode of training. A+M has reached out to Celcom and Huawei for additional information regarding this partnership. 

Celcom’s CEO, Idham Nawawi (pictured right) said: "Celcom has been proactive in leading innovations by adopting best practices and latest technologies in collaboration with key strategic industry leaders. We look forward to collaborating with Huawei and setting new benchmarks for digital Customer Experience in Malaysia.”

Meanwhile, Huawei Malaysia's CEO, Michael Yuan (pictured left) said that in this digital era, there is a need to make sure of intelligent technologies and advanced analytics to enable a more efficient, error-free and proactive approach to solve business needs. "We also believe in continuously investing in research and development to provide our partners with innovative solutions to improve user experience,” Yuan added. 

According to Huawei, it has made a long-standing commitment towards working closely with its partners to support Malaysia's digital industry development. Last year, the technology company expanded its advertising division, Huawei Ads to Malaysia, Singapore and the Philippines, introducing more partner support and diverse ad solutions to attract local advertisers to join the platform. The expansion of this business is aimed at encouraging local advertisers to join the platform and amplify their brand messages across the Huawei ecosystem, said the technology company back then.

Through Huawei Ads, advertisers are able to choose from a wide range of ad options for placements within Huawei's native and third-party apps. Currently, Huawei Ads is integrated into more than 10,000 third-party apps across APAC. 

Separately in October last year, Celcom partnered with Media Prima and South Korean telecom operator LG Uplus Corp to explore potential 5G content and services cutting across VR and AR technologies for Malaysian consumers. The collaboration is aimed to deliver digital Korean entertainment content and local content such as travel vlogs, using AR/VR technology and 5G. Celcom's Idham Nawawi explained that the company has conducted more than 40 pilot 5G use cases that involved various industry verticals and enterprises, enabling Celcom to learn better about how 5G tech can be applied to create solutions, implement digital applications and services for consumers.

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