Celcom, Media Prima and LG Uplus partner for 5G content across VR and AR

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Celcom Axiata has partnered with Media Prima and South Korean telecom operator LG Uplus Corp to explore potential 5G content and services cutting across VR and AR technologies for Malaysian consumers. The collaboration aims to deliver digital Korean entertainment content and local content such as travel vlogs, using AR/VR technology and 5G. A+M has reached out to Celcom for additional information on the partnership.

Celcom CEO Idham Nawawi explained that the company has conducted more than 40 pilot 5G use cases that involved various industry verticals and enterprises, enabling Celcom to learn better about how 5G tech can be applied to create solutions, implement digital applications and services for consumers.

"Celcom will work closely with LG Uplus and Media Prima on the delivery of 5G applications and digital experiences, as we believe in collaborating across industries as the way forward for converged connectivity," Idham added.

Last month, Idham said it is prepared to launch its 5G tech services by the end of 2021, The Edge Markets reported. Through this, Celcom plans to drive Malaysia's 5G content ecosystem focusing on entertainment, gaming, education, and productivity. It also aims to collaborate and explore with more tech players and position 5G products with bundled services which includes 5G mobile plans, 5G devices and 5G home plans.

Meanwhile, LG UPlus Corp has heavily invested in developing more enjoyable 5G-based content services. In 2015, it partnered with Samsung Electronics to jointly develop 5G tech in a bid to enhance South Korea's global leadership in 5G research. According to the press statement, LG Uplus is working on exporting its 5G network-based content and tech know-how to overseas carriers to create a more competitive business model and expand its presence.

LG UPlus Corp's VP of XR service, Yoon Ho Choi, said the company has already set off a VR and AR entertainment craze in South Korea and it hopes this trend will soon reach Malaysia.

Meanwhile, Media Prima's group MD, Rafiq Razali, said 5G will definitely bring forward a new way on how it thinks about connectivity and content.

"At Media Prima, we are always looking for ways to push boundaries, and we are excited to have new and innovative ways for audiences to consume our content. This is a moment to celebrate the arrival of high-quality content for the masses, and the boundless connectivity for all Malaysians now and for generations to come," he explained.

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Photo courtesy: 123RF

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