Cathay Pacific and Duddell’s partner up to bring HK flavours to the skies

Cathay Pacific has partnered with Michelin-starred restaurant Duddell’s to bring refined "Hong Kong flavours" to the skies, with the latest launch a newly-designed menu for long-haul flights customers.

The menu will be available in first class and business on long-haul flights departing from Hong Kong to all destinations except Dubai and Tel Aviv), from now until February 2024.

The menu is built on flavours and ingredients that represent the city’s heritage, diversity and ingenuity: from main courses such as wok-fried lobster seasoned with ginger, or premium Iberico pork belly simmered in a sweet, sticky soy sauce glaze; to chrysanthemum and longan jelly for dessert. With both hospitality brands based in Hong Kong, the partnership aims to showcase some of the city’s most popular and iconic dishes, as well as reflecting Cathay Pacific’s aspiration to connect its city to the world by means of these culinary creations.

Cathay Pacific’s first and business class customers travelling on selected flights departing from Hong Kong can enjoy the new promotional menus throughout the year. First class customers will be served with some of Hong Kong’s iconic dishes such as chilled abalone and cucumber with black vinegar(香醋青瓜凍鮑魚), red braised Iberico pork belly with radish(紅燒西班牙黑毛豬腩肉), wok fried lobster in white pepper sauce with spring onions and ginger(白胡椒薑蔥炒龍蝦球) and chrysanthemum and longan jelly(菊花桂圓糕).

On the other hand, business class customers will be served with popular Chinese classics, such as drunken prawns with aged Huadiao wine(陳年花雕醉蝦), steamed halibut with cordyceps flowers, aged mandarin peel and preserved black olives (蟲草花伴陳皮欖角蒸比目魚), barramundi fillets with pickled mustard greens in hot and sour rice noodle soup(香辣酸菜盲曹魚湯米線) and ginger milk pudding(薑汁奶凍).

Vivian Lo, Cathay Pacific general manager customer experience and design, said, “We are very excited to partner with acclaimed restaurant Duddell’s, who shares our core values of thoughtfully curated dining with warm service, to showcase this new culinary experience for our premium customers. We want to deliver delightful dining experiences for our customers by focusing on the details that matter, and this ethos is at the heart of every single dish we developed together."

“As Hong Kong’s home airline, we place great importance on serving our customers with authentic local culinary delights through our ‘Hong Kong Flavours’ concept, while also showcasing the diverse range of cuisines our city has to offer. By partnering with renowned Hong Kong restaurants, we hope to give our customers an unforgettable introduction to our city’s culinary offerings and a comforting reminder of the taste of home,” Lo added.

Meanwhile, Yenn Wong, CEO of Duddell's parent company JIA Group, said: “As Duddell’s serves Cantonese cuisine, the theme is unquestionably Hong Kong-inspired. We want to create and bring Hong Kong's traditional flavours, with easy access, to different parts of the world. The team has curated an extensive menu that caters to First and Business class, from appetisers through to desserts.” 

MARKETING-INTERACTIVE has reached out to Cathay Pacific for additional information.

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Separately, Cathay Pacific Cargo, cargo business of Cathay Pacific, has rebranded itself with the new identity "Cathay Cargo". According to the press release, the change aligns with the airline’s brand redesign, and reinforces the existing brand association and perceptions held by its customers. As part of its rebranding campaign, Cathay Cargo’s website has also been revamped. 

“This rebrand reflects our cargo business’ commitment to the same ‘Move Beyond’ ambition as the group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers,” said Ronald Lim, chief executive officer of Cathay Pacific.

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