Casetify asks consumers for ideas to repurpose old phone cases

Casetify has unveiled its newest initiative "#ReCASETiFYYourWorld". The campaign calls on its community to re-invent, recycle and upcycle old phone cases. Similar to the brand's ReCasetify Couch, designed by Crosby Studios, a creative practice spans a broad range of typologies, including innovative commercial spaces, hospitality, designed objects, and fashion and art collaborations, participants can submit their own Re/Casetify project repurposing old phone cases to create something entirely new to Casetify. They stand a chance to win up to US$1000. The brand is inviting the public to submit a written proposal on how they would reuse old phone cases.

Last year, Casetify launched a brand new collection of upcycled phone cases made with its Re/Casetify technology. The Crush Collection, uses proprietary technology turning old, discarded phone cases, manufacturing scraps and plant-based material into brand new phone cases, reducing the carbon manufacturing emissions by 20%. By using retired phone cases, the Crush Collection helps repurpose existing plastic, reduce the use of virgin plastic and further close the loop on single-use plastics. The new material is currently available for select iPhone and Samsung cases as well as newly launched AirPod cases with plans to be integrated into future product launches and lineups.

In addition to the Crush Collection, Casetify offers even more sustainable solutions for every eco-conscious shopper with Impact and Ultra Impact Cases featuring up to 65% recycled materials, Leather Cases made with 90% recycled material and the Compostable Collection made with ecotif, a trademarked proprietary blend of biopolymers, starch, and bamboo. "We're excited to share our sustainability progress with the world, but we know there is so much more room for growth. We want to continue moving our industry in the right direction with sustainable innovations that refuse to compromise on quality and self-expression," said Wes Ng, Casetify CEO and co-founder.

In addition to its products, the brand has recycled over 160,000 phone cases through its recycling program RECasetify, in partnership with TerraCycle and other global partners, diverting over 60,000 lbs of plastic from landfills. Through the programme, customers are able to either globally mail in or bring in their old, retired phone cases to several drop-off locations throughout Hong Kong, Japan and South Korea.

Furthermore, Earthday.org and Casetify together have planted over 165,000 trees to support The Canopy Project, which benefits local communities, increases habitat for species, and combats climate change. Casetify officially announced its partnership with Earthday.org in 2020 with a pledge to plant one tree for every compostable phone case and reusable water bottle sold.

Casetify has been offering innovations to delight customers. Riding on the popularity of NFTs, a new platform using NFT verification technology to create custom phone cases was launched in February. The company said the latest move signalled its investment in the emerging landscape.

It added that users will be able to verify NFTs from their Ethereum wallet to prove authentication and print them onto the brand's phone cases. From there, customers can pay in either Ethereum or US dollars to have the product printed and shipped directly to their doorstep. In a move to further quell the ownership skepticism and solve the "screenshot" dispute over these digital assets, Casetify unveiled a "verified-blue" version of its signature camera ring. Through its platform, Casetify offers this coloured camera ring to verified members of the NFT community, beginning with owners of the Bored Ape Yacht Club.

Verified NFT owners that are not part of BAYC can design their phone case with the signature black Casetify camera ring.

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